Social Media Marketing Associate/Specialist

1 day ago

Gurugram Gurugram India eBuildBazaar Platforms Full time

Job Description Job Description Convertible to Marketing Executive / Lead / Specialist / Manager based on the qualification and performance of the applicant. We seek a creative, data-driven, and enthusiastic Social Media Marketing Associate/Specialist to join our Marketing team. The ideal candidate will understand both visual storytelling and performance marketing, bringing together content, SEO, and analytics to build a strong digital presence for our brand and products. Key Responsibilities: - Develop and execute social media strategies to enhance brand awareness and organic visibility. - Conduct detailed keyword research and implement SEO best practices across all content formats (non-negotiable requirement). - Optimize social media profiles, captions, hashtags, video titles, and descriptions to boost search rankings and brand searches. - Support Local SEO growth through regular updates and optimization of Google Business Profile (GBP) and other listings. - Plan and create high-quality visual content (Reels, Product Videos, Carousel Posts, Pinterest Pins, etc.). - Build educational content pillars DIY tips, installation guides, maintenance advice, and product comparisons. - Tailor content style for platforms like Instagram, Pinterest, LinkedIn, Facebook, and YouTube. - Engage with the online community respond to comments/messages and identify frequently asked questions for new content ideas. - Track performance via Google Analytics and platform insights, measuring impact on website visits, leads, and conversions. - Stay updated with interior design & construction industry trends to produce relevant and competitive content. - Support social-media-driven lead generation campaigns for premium product lines. Qualifications and Skills: - 15 years of experience in Social Media Management, Digital Marketing, or Content Creation. - Mandatory working knowledge of Technical SEO, including keyword research, on-page optimization, and understanding how social media drives digital authority. - Strong interest in Construction, Home Improvement, Architecture, or Interior Design (highly preferred). - Proficiency in Canva, CapCut, and/or Adobe Creative Suite for content creation. - Ability to take & direct high-quality aesthetic product photos/videos. - Excellent written communication and analytical mindset. - Ability to manage a structured content calendar across multiple product categories. - Strong time-management and accountability, able to work independently and within a team. Work Commitments: - Full-Time, desk-based, In-Office role at DLF4, Gurugram. - Remote work permitted only for content scheduling and reporting tasks. - Site visits for real-project photoshoots, case studies & installation-based content. - Representation in industry events, exhibitions, and product promotional opportunities, when required. Benefits: - Competitive salary - ESI, PF & applicable insurances - Paid time off - Professional development opportunities - Opportunity to work across India + UK + Australia digital channels - Dynamic, creative, and growth-focused work environment

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