Performance Marketing Manager

12 hours ago

India Ambrosial Full time

Job Description We're looking for ahands-on Performance Marketing Managerwho can own and execute the full marketing funnel from managing our Shopify store and optimizing product listings to creating high-converting landing pages, running performance campaigns, and setting up marketing automations that drive consistent sales. Key Responsibilities: 1. Website & E-commerce Management (Shopify): - Manage and update products, collections, and content on Shopify. - Optimize product listings for SEO and conversion. 2. Paid Marketing & Performance Campaigns: - Plan, launch, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms. - Monitor ad performance and continuously improve ROI and ROAS. - Manage budgets and ensure efficient allocation of ad spend. - Test and scale new ad creatives and campaign strategies. 3. CRM & Marketing Automation: - Set up and manage automations.Build and manage email/SMS campaigns. - Implement abandoned cart, win-back, and post-purchase automations. 4. Landing Pages & Conversion Optimization: - Work with design and content teams to create high-converting landing pages. - Conduct A/B tests and analyze user behavior to improve conversions. 5. Analytics & Reporting: - Track KPIs such as CAC, LTV, ROAS, and conversion rates. - Present actionable insights and recommendations to leadership. 6. Content & Brand Coordination: - Manage marketing calendars, campaigns, and promotions. - Oversee SEO, blogs, and social content strategy for lead generation and engagement. - Qualifications & Skills: - 4+ years of experience in digital marketing, preferably in e-commerce or D2C brands. - Must have experience in marketing of food supplements or nutraceutical products. - Strong knowledge ofShopify,Google Ads,Meta Ads,Email/SMS Marketing, andAnalytics tools. - Experience withmarketing automation tools. - Data-driven mindset with hands-on execution capability. - Excellent communication, project management, and analytical skills.

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