Performance Marketer
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- Performance Marketer Level AM / Manager Experience 6–8 Years Location Mumbai (On site) Reports to GTM Head CTC
- 15 lpa WHAT YOU'LL OWN
- End-to-end execution of paid B2B lead gen campaigns targeting US enterprise buyers CFOs, Controllers, Finance Leaders
- ABM campaign strategy and activation: 1:1, 1:few, and 1:many across LinkedIn, intent data platforms, and display
- Coordinate with Sales on lead handoff protocols, MQL-to-SQL conversion, and pipeline quality feedback loops
- Campaign performance tracking, attribution reporting, and funnel contribution analysis (CAC, CPL, MQL-to-SQL benchmarks)
- Martech stack ownership — ad platforms, CRM sync, intent data, and analytics tooling
- Integrate GEO (Generative Engine Optimization) thinking into campaign and content strategy to protect inbound visibility MUST HAVES
- 6–8 years in B2B performance marketing; agency background strongly preferred
- Proven track record running paid lead gen campaigns for US-market B2B brands
- Hands-on ABM execution experience — not just strategy; actual campaign activation
- Strong command of LinkedIn Campaign Manager, Google Ads, and Meta for B2B
- Working knowledge of CRM platforms (HubSpot / Salesforce) and UTM / attribution hygiene
- Understanding of GEO and its downstream impact on organic and paid lead gen strategy
- Analytical mindset — comfortable owning and presenting performance metrics to leadership GOOD TO HAVE
- Experience running programmatic ad campaigns (DSPs, DV360, or equivalent)
- Exposure to intent data platforms — 6sense, Bombora, or similar
- Familiarity with outbound/SDR tooling: Smartlead, Apollo, Sprouts, or sequencing platforms
- Understanding of the US accounting, finance outsourcing, or professional services sector Regards, Neha Khandelwal neha.k@ipsgroup.co.in Note
- We kindly request you not to contact us on our office number. If
your profile
matches our requirements, we will reach out to you directly.
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