Product Marketing Manager

About STAGE STAGE is India s premier entertainment platform for regional cultures currently serving millions of users across Haryanvi Rajasthani and Bhojpuri content ecosystems We are now scaling our next phase of growth and are looking for a Product Marketing Manager who can drive product adoption user engagement and retention through data-driven product communication strategies Key Responsibilities 1 Drive feature and product adoption Plan and execute go-to-market GTM and in-app communication strategies to increase awareness and usage of new or underutilized features 2 Translate user insights into positioning messaging Understand user behavior and pain points to craft clear value-driven messaging for each feature or product experience 3 Plan and execute cross-channel campaigns Run CRM in-app and creative communication to educate users highlight benefits and drive engagement 4 Measure and analyze adoption performance Track feature usage conversion and retention metrics identify improvement areas and iterate on messaging or user journeys 5 Collaborate with cross-functional teams Work closely with Product Design Data and Lifecycle Marketing teams to ensure consistent communication and seamless product experiences Key Expected Outcomes Measurable growth in feature and product adoption across the platform Timely and effective GTM execution for new launches with cross-team alignment Clear and consistent product communication across channels and audiences Continuous data-backed optimization through user feedback and campaign performance Enhanced collaboration between Product Lifecycle and Design functions for smoother rollouts and improved user experience Must-Have Requirements 4-6 years of experience in Product Marketing Lifecycle Marketing or related roles in digital-first app-based businesses preferably OTT consumer tech or subscription models Strong understanding of user behavior and adoption funnels Hands-on experience in planning and executing CRM in-app campaigns Analytical mindset ability to interpret funnel metrics and act on insights Excellent communication and stakeholder management skills Strong written and verbal communication with clarity in user-facing messaging Ownership mindset end-to-end accountability for campaign execution and outcomes Understanding of digital platforms and OTT ecosystems Should-Have Requirements Experience in OTT entertainment or consumer-tech products with knowledge of content-driven user behavior Working knowledge of CRM tools such as Clevertap MoEngage Braze or WebEngage Familiarity with analytics platforms Amplitude Mixpanel GA4 Exposure to A B testing and experimentation frameworks Comfort with data visualization tools Appsflyer Metabase Looker Power BI etc Understanding of lifecycle communication and retention strategies Ability to review or create campaign creatives with strong narrative alignment Curiosity and storytelling mindset to translate features into user benefits Good-to-Have Requirements Prior experience in scaling feature adoption or product-led growth initiatives Exposure to working in high-growth data-driven startup environments Familiarity with marketing automation and experimentation tools A creative eye for content and user experience design Success Metrics Feature Adoption Rate of users engaging with new features 7-day 30-day adoption Feature Retention Rate Repeat usage of adopted features Campaign Engagement CTR CVR and engagement uplift from CRM in-app campaigns Time-to-Launch Efficiency Timely execution of GTM campaigns User Awareness Improvement in survey scores or drop in support queries Cross-team Delivery Score Alignment and execution efficiency with partner teams Impact on Retention or Watch Hours Contribution of product marketing to engagement KPIs