Brand Strategist

Brand Co-Pilot Needed - Streetwear Fashion - Salary + Profit Salary We built a profitable t-shirt brand (The Tee Shop) from scratch. Focused on printed slogans and couplewear — and we know the space has massive potential. But we need fresh energy. Someone who lives and breathes ecomm + D2C brands. You don't need to be a unicorn. Just someone who's hungry to build. WHO WE'RE LOOKING FOR: A startup hustler who's tired of doing boring agency work or freelancing for one-time campaigns. Someone who wants skin in the game. A digital-native, brand-first mind who understands content, commerce, and creativity. What We Offer: · Salary + Profit Salary in a growing brand · Flexible freedom + full creative say · An existing base, website, vendor infra, and brand story to build on You'll Handle: Product & Collection Development · Develop new collections monthly (e.g., "Toxic Love Series", "BFF Hoodies", "Gen-Z Drops") · Source trending high-quality blanks & materials · Work with designers, textile vendors & indie creators · Add new products: hoodies, tees, sweatshirts, accessories · Explore dropshipping, white-label, and resell tie-ups with other brands E-commerce & Distribution Expansion · Relaunch operations on Amazon & Instagram Shop · Launch on Myntra, Ajio, Nykaa Fashion, Flipkart, Tata Cliq, Shopsy & Blinkit/Fast Commerce · Build A+ listings, SEO, catalog, photoshoots & merchandising · Explore offline expansion: lifestyle stores, boutiques, events · Unlock B2B deals: corporate gifting, retail tie-ups, hospitals, salons, fitness chains Marketing, Creators & Growth · Lead influencer deals, creator tie-ups, UGC collaborations · Run & optimize Meta Ads + retargeting funnel · Build viral Reel-first content strategies · Strengthen brand storytelling & emotional marketing · Align product drops with seasons and moments (Valentine, Winter, Festive, Trends) Business Strategy & Operations · Co-own brand relaunch strategy across Website, Amazon & Socials · Identify whitespace (Gen-Z designs, feminist tees, limited drops, festive bundles) · Build 3-month and 6-month roadmap with KPIs · Manage production timelines, inventory, vendors & logistics · Set up partner stores, reseller programs, affiliate channels · Prepare decks & pitch materials for investors and partnerships Ideal Candidate Profile We're looking for someone who can think like a founder, not an employee. · Prior experience with streetwear, fashion or D2C brands (MUST) · Hustler mentality — can grow with limited resources · Creative thinker with strong design & trend sense · Network in textiles, vendors, manufacturers (big plus) · Ex-founder / product manager / brand operator background preferred · Comfortable building everything from scratch — content, marketing, ops, sourcing · Passion for fashion + ability to turn ideas into action Compensation & Equity · Competitive Salary · Profit Share / Equity for the right long-term partner · The opportunity to become a co-founder-level operator as the brand scales Why This Role Is Special The Tee Shop is being revamped completely — new brand identity, new collections, new content, and a stronger comeback than ever. You will have full control to build, scale, experiment, and dominate the streetwear space in India.