Influencer Marketing Executive
15 hours ago
Job Description About the Role We are looking for a creative, detail-oriented, and execution-focused marketing professional to drive our Influencer Marketing and WhatsApp Marketing initiatives. The ideal candidate will have hands-on experience in managing creator partnerships, executing campaigns end-to-end, and boosting engagement and conversions through WhatsApp. Key Responsibilities 1. Influencer Marketing - Plan and execute influencer campaigns across Instagram, YouTube, and other platforms. - Identify relevant influencers based on brand goals, audience fit, and campaign budgets. - Manage outreach, negotiations, onboarding, and coordination with creators and agencies. - Oversee product seeding, content briefs, timelines, and delivery of creative assets. - Track campaign metrics and prepare performance reports. - Build long-term relationships with influencers, creators, and talent managers. - Stay updated on emerging trends, formats, and creator categories. 2. WhatsApp Marketing - Develop and execute WhatsApp marketing strategies, including broadcasts, automation flows, and customer engagement journeys. - Manage end-to-end workflows such as audience segmentation, drip campaigns, message sequencing, and scheduling. - Coordinate with creative teams to plan and produce compelling WhatsApp content, including text, creatives, videos, and interactive messages. - Track and analyze key performance metrics such as delivery rates, CTRs, read ratios, conversations, and conversions to optimize results. - Work closely with tech teams to implement and manage chatbots, API integrations, automation rules, and support workflows. - Ensure all communication adheres to brand tone, compliance standards, and platform guidelines. - Continuously test new formats, messaging styles, and engagement ideas to improve campaign performance and user experience. - Maintain updated tracking dashboards and prepare reports for all WhatsApp campaigns. Requirements - 24 years of experience in Influencer Marketing, WhatsApp Marketing, or Digital Campaign Management. - Strong understanding of social media platforms, creator ecosystems, and WhatsApp automation tools. - Demonstrated ability to independently plan, execute, and report on marketing campaigns. - Experience working with cross-functional teams across content, design, product, and sales. - Strong analytical skills with the ability to interpret insights, optimize performance, and maintain accurate trackers and dashboards. - Ability to manage budgets and ensure efficient use of resources. - Excellent communication, negotiation, and stakeholder management skills. - Capable of managing multiple projects with strong prioritization. - Creative thinker with problem-solving abilities and attention to detail. - Comfortable working in a fast-paced, dynamic environment. Why Join Us - Opportunity to work closely with creators, influencers, and digital-first brands. - Fast-paced and collaborative work culture. - High-ownership role with strong learning and growth potential. - Exposure to both brand-building and performance-driven marketing.
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