
▷ [24/09/2025] Marketing Associate
7 days ago
Job Description
We are looking for a Marketing Associate who will be responsible for Email & WhatsApp Marketing
Drive lead nurturing and customer retention through targeted email and WhatsApp campaigns, marketing automation, and website journey optimization.
Email & WhatsApp Marketing:
- Plan and execute email and WhatsApp campaigns to nurture leads and drive enrollments.
- Develop automated workflows based on user behavior and segmentation.
- Optimize subject lines, CTAs, and content to enhance open rates, CTRs, and conversions.
- Conduct A/B testing to improve messaging, timing, and engagement.
Customer Nurturing & Retention:
- Develop lead nurturing strategies for prospective parents at different stages of the funnel.
- Implement drip campaigns to convert leads into enrollments.
- Collaborate with the admissions team for seamless lead handover and follow-ups.
- Improve parent engagement and retention through personalized communication.
Website Journey Mapping & Optimization:
- Analyze and optimize the customer journey across KLAYs website to improve conversions.
- Identify drop-off points and work with the UX/UI and development team to enhance user experience.
- Create landing pages optimized for lead capture and engagement.
- Ensure website forms, CTAs, and lead generation elements are user-friendly and high-converting.
Marketing Automation & CRM:
- Use marketing automation tools (Marketing Cloud, HubSpot, MoEngage, or similar) to manage workflows.
- Ensure nurturing campaigns are data-driven and continuously optimized.
- Maintain and update the CRM database to enhance targeting and personalization.
Performance Tracking & Insights:
- Monitor key KPIs (open rates, CTRs, response rates, website drop-offs, and conversions).
- Analyze data to refine and improve campaign performance.
- Prepare weekly and monthly reports on nurturing channel effectiveness.
Key Requirements:
- 2-4 years of experience in email marketing, WhatsApp marketing, customer nurturing, and website optimization.
- Experience with email marketing tools (Mailchimp, HubSpot, SendGrid, etc.) and WhatsApp automation platforms.
- Understanding of customer segmentation, lead nurturing, marketing automation, and website journey mapping.
- Strong copywriting skills for concise, engaging, and conversion-driven messaging.
- Proficiency in A/B testing, data analysis, and performance tracking.
- Prior experience in education, edtech, or service-based industries is a plus.
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