Urgent: Search Engine Optimization Executive

3 days ago

Indore, India Alankaram Full time

About Alankaram Alankaram is a home-grown luxury furniture brand known for its mastery of teakwood craftsmanship and timeless design. Every creation combines precision, aesthetics, and authenticity — qualities we now aim to reflect digitally across all our online channels. We are looking for a hands-on SEO Executive to strengthen Alankaram’s online visibility and ensure our website ranks consistently for high-value keywords in both domestic and international markets. Role Overview The SEO Executive will support the Digital Marketing and Content teams in implementing day-to-day SEO activities — from keyword research and on-page optimization to link building, site audits, and reporting. This is an execution-driven role, ideal for someone who enjoys working on detailed tasks, tracking progress, and continuously improving website performance. Key Responsibilities 1. Technical SEO - Conduct regular SEO audits using tools like Google Search Console, Ahrefs, and Screaming Frog. - Identify and fix crawl issues, broken links, and redirect errors. - Update and manage sitemap and robots.txt for smooth site indexing. - Coordinate with the web developer to ensure website speed and Core Web Vitals are optimized. 2. On-Page Optimization - Optimize titles, meta descriptions, headers, and image alt tags. - Implement keyword mapping across products, categories, and blog pages. - Ensure internal linking, content hierarchy, and schema markup follow best practices. - Work with the content team to align new blog posts and pages with SEO objectives. 3. Off-Page SEO & Link Building - Identify backlink opportunities and execute ethical link-building campaigns. - Submit and update business listings, directories, and guest post placements. - Monitor backlink quality, report toxic links, and coordinate disavow files if required. 4. Keyword Research & Content Coordination - Perform keyword research to identify new ranking opportunities. - Maintain a keyword tracker and coordinate with content and design teams for ongoing updates. - Suggest topics for blogs, buying guides, or category enhancements based on keyword trends. 5. Reporting & Monitoring - Track website performance weekly — impressions, clicks, CTR, and keyword positions. - Maintain a simple SEO dashboard in Google Sheets / Data Studio. - Present monthly progress reports to the Digital Marketing Manager. Required Skills - Hands-on experience with Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Google Analytics (GA4). - Strong understanding of keyword research, meta optimization, and technical SEO basics. - Familiarity with Shopify and basic HTML tags. - Good written communication and attention to detail. - Ability to follow SEO SOPs and meet deadlines independently. Qualifications - Bachelor’s degree in Marketing, IT, or Communication. - 1–3 years of experience in SEO (e-commerce experience preferred). What We Offer - A creative and collaborative work environment within a growing luxury brand. - Exposure to digital marketing strategy, analytics, and creative branding. - Opportunity to grow into an SEO Analyst / Digital Marketing Specialist role.

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