▷ Only 24h Left Key Account Manager
2 weeks ago
Job Description
About Cult
At Cult, were on a mission to make fitness fun, sustainable, and part of every lifestyle. Were not just building a fitness brand were shaping culture. From our workouts and footwear to our digital-first experiences, we combine science, creativity, and community to help people move better, feel stronger, and live fuller.
Role: Key Account Manager- Ecommerce
Location: Bangalore
Experience: 26 years
Role Overview
- Develop and implement sales strategies for leading marketplaces going forward to achieve sales along with P&L responsibility
- Deliver monthly revenue targets in line with business goals by keeping other metrics in check.
- Channel/Account Management- Taking care of tasks related to specific channels, coordinating with category managers/account managers of various channels
- Execute the Joint Business Plan for driving profitable sales growth for our brands assigned platforms.
- Negotiate and Own the 'Terms of Trade' with E-com customers for a Win-Win partnership.
- Customer Management- Building relationships with the E-Com retailers at each level - Front end operations, Product Assortment, Supply chain, Distribution and CRM, and brand marketing activities to increase the digital presence of the brand and product performance.
- Promotions - Understanding the Key Business Drivers for each account and formulating an activation calendar in line with that
- Coordinating with Internal marketing team to work on demand generation initiatives.
- Managing ads on the platforms and coordinating with the mkt teams (Internal & External).
- Doing Competitor Analysis, Monitoring marketplace products, and pricing; leveraging internal and external data sources to identify gaps/ opportunities.
- Daily monitoring the marketplace account and ensuring the product shows up on the first page by adding relevant keywords at the backend, opting in discounts, deals and waivers.
- Recommend best practices on the marketplace, understanding on commission fees, logistics fees, account health, A+ content, product keywords and other relevant components to drive healthy P/L.
- Build and maintain strong relationships to leverage organic opportunities for driving visibility.
- Drive sales growth through effective account management, promotional activities, and marketing initiatives
- Analyze sales data and market trends to identify opportunities for growth and optimization
- Collaborate with cross-functional teams, including marketing and supply chain, to ensure successful product launches and promotions
- Monitor and report on competitor activity, pricing, and promotions to inform sales strategy
- Provide regular sales forecasts and reports to senior management.
Desired Candidate Profile
- The Ideal candidate should have worked as a KAM for the E-Commerce channel with a leading brand/D2C Brand or Category Manager with an online retailer.
- MBA in business, marketing, or a related field
- Minimum of 7 years of experience in key account management, preferably in apparel/footwear industry
- Should have handles and scaled business on Amazon and Flipkart for 4 years.
- Hands on experience of running PLA ads on flipkart and AMS CPC ads on Amazon
- Proven track record of driving sales growth and achieving revenue targets
- Data orientation and strong analytical skills
- Strong communication and negotiation skills
- Ability to analyze and interpret data to inform strategy
- Excellent organizational and time-management skills
- Ability to work independently and as part of a team
- Knowledge of Q-com is a plus.
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