Senior Executive- Analyst

Core Responsibilities. We are looking for a Website Product Manager – Frontend who will own the look, feel, and performance of our website. This role is responsible for managing the frontend user experience, content strategy, feature launches, personalization, and A/B testing with a strong focus on driving engagement and conversion. EXP- 1- 2 Years Core Responsibilities 1. Frontend Product Ownership - Define and own the website frontend roadmap aligned with business goals. - Drive UI/UX improvements to ensure a seamless and brand-consistent experience across devices. - Partner with tech/design teams to deliver fast, responsive, and user-friendly pages. 1. Content & Creative Strategy - Manage and oversee all website content updates — banners, landing pages, PLP/CLP/HP updates, product launches, and campaign rollouts. - Collaborate with design and marketing teams to ensure creatives are optimized for engagement and conversions. - Own the content calendar to ensure timely execution of campaigns. 1. Feature Launches & Experimentation - Conceptualize and launch new website features to enhance engagement (e.G., improved CLP sorting, dynamic landing pages, interactive modules). - Drive personalization initiatives (custom user journeys, product recommendations, homepage variations). - Plan and execute A/B and multivariate tests to optimize layouts, content placements, and new features. - Track outcomes of experiments and scale successful initiatives. 1. Performance Tracking & Insights - Monitor website KPIs: load speed, CTR, bounce rate, session time, conversion rate. - Build performance dashboards and deliver actionable insights to leadership. - Continuously improve frontend performance and user experience based on data and testing outcomes. 1. Cross-Functional Leadership - Work with marketing, merchandising, and product teams to align website initiatives with business objectives. - Collaborate with engineering and design teams to prioritize frontend features and improvements. - Act as the voice of the user, ensuring customer-centric thinking in all website decisions. Key Metrics of Success - Website performance: +10–15% improvement in speed and responsiveness. - Campaign execution: 100% on-time rollout of content and creative updates. - Engagement uplift: Increase CTR and session duration through new features and personalization. - Conversion impact: Measurable uplift in CVR via A/B testing and UX improvements. - Experimentation cadence: At least 2 experiments per month with documented learnings.