05/03/2025) SEO intern(IIT/NIT/IIIT only)

3 weeks ago

Hyderabad, Telangana, India NNIIT Full time
An SEO Specialist is responsible for optimizing websites to improve their visibility on search engine results pages (SERPs). By employing a mix of on-page, off-page, and technical SEO strategies, the specialist works to increase organic traffic, enhance user experience, and ultimately drive conversions. This role often collaborates with content creators, web developers, and marketing teams to ensure all aspects of a website align with SEO best practices.

Key Responsibilities

- Keyword Research & Content Optimization:
- Conduct thorough keyword research to identify opportunities for content development and on-page optimization.
- Optimize website content, meta tags, headers, and images to ensure alignment with targeted keywords.
- Develop SEO-friendly content in collaboration with editorial and marketing teams.
- On-Page & Off-Page SEO:
- Implement on-page SEO strategies including content improvements and internal linking structures.
- Develop and execute off-page strategies such as link-building campaigns and outreach initiatives.
- Technical SEO:
- Perform regular technical audits to identify and resolve issues like slow page load times, crawl errors, and mobile responsiveness.
- Work with the development team to implement SEO best practices in new code and website architecture.
- Performance Monitoring & Reporting:
- Track website analytics and SEO performance metrics using tools such as Google Analytics, Search Console, and other SEO platforms.
- Analyze data to generate actionable insights and adjust strategies for continuous improvement.
- Budget & Campaign Management:
- Manage SEO and SEM campaign budgets, ensuring cost-effectiveness and a high return on investment (ROI).

Required Skills & Qualifications

- Experience:
- Proven track record in SEO with demonstrable results from previous campaigns.
- Experience managing PPC campaigns (SEM) across platforms like Google, Yahoo, and Bing is a plus.
- Technical Proficiency:
- Familiarity with website analytics (e.g., Google Analytics) and SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog).
- Basic knowledge of HTML, CSS, and JavaScript is beneficial for implementing on-site changes.
- Analytical & Strategic Thinking:
- Strong analytical skills to interpret data and develop effective SEO strategies.
- Ability to perform technical audits and resolve website issues that impact search rankings.
- Communication & Collaboration:
- Excellent written and verbal communication skills for effective collaboration with cross-functional teams.
- Ability to explain complex SEO concepts to non-technical stakeholders.
- Adaptability:
- Stay current with the latest SEO trends, algorithm updates, and industry best practices.
- Educational Background:
- A Bachelor's degree in Marketing, Communications, Information Technology, or a related field is typically preferred, though relevant experience can often substitute formal education.

Additional Considerations

- Certifications:
- SEO certifications (e.g., from HubSpot Academy, SEMrush, or Google) can provide a competitive edge.
- Work Environment:
- This role may offer opportunities for remote work, in-house positions, or agency work depending on the organization's structure.

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