Digital Marketing Specialist

1 week ago

Faridabad, India Auscomp Computers Pty Ltd Full time

Company Description Established in 2000, Auscomp Computers Pty Ltd is a proudly Australian owned and operated distributor and technology integrator. Auscomp operates nationally from warehouses in Brisbane and Sydney, supporting the local channel and dealing exclusively with trade customers. Our committed team possesses a high level of technical knowledge across a wide range of products. We offer personalized account management and strive to be a one-stop shop for our clients' purchasing needs, specializing in components, computer systems, notebooks, networking, servers, and security. Role Overview As the Google Ads Manager cum SEO Consultant & Social Media Advertising Manager, you will be responsible for the planning, execution, and optimization of paid advertising campaigns across Google Ads and social media platforms (Meta, Instagram, etc.), while also improving our organic search visibility through technical and content SEO. Key Responsibilities Google Ads Management - Create, manage, and optimize Google Search, Display, Shopping, and YouTube campaigns. - Conduct keyword research, competitor analysis, and audience targeting. - Monitor and adjust campaigns for performance (CTR, CPC, CPA, ROAS). - Create compelling ad copy and A/B test landing pages and creatives. - Set up conversion tracking and provide regular performance reports. SEO (Search Engine Optimization) - Conduct on-page SEO audits and provide actionable recommendations. - Optimize product listings, categories, meta tags, and content. - Build a keyword strategy to drive organic traffic. - Collaborate with content writers for blog/article planning and optimization. - Monitor website health, backlinks, crawl errors, and core web vitals. Social Media Advertising - Plan and execute paid social ad campaigns across Facebook, Instagram, LinkedIn (if applicable), and other platforms. - Define target audiences and create engaging ad creatives. - Retarget website visitors, abandoned carts, and engage warm leads. - Analyse ad performance and optimize for conversions and engagement. - Stay updated with platform changes, trends, and algorithm updates. Requirements - Proven experience (3+ years) managing Google Ads and Social Media ad campaigns for eCommerce businesses. - Strong understanding of SEO best practices (on-page, off-page, technical). - Experience using tools such as Google Analytics, Google Ads, Google Search Console, SEMrush, Ahrefs, Meta Ads Manager, and similar. - Strong analytical skills and a data-driven mindset. - Experience with eCommerce platforms like Shopify, WooCommerce, or Magento is a plus. - Excellent written and verbal communication skills. - Ability to work independently and collaboratively with a cross-functional team. Preferred Qualifications - Google Ads Certification (Search, Display, Shopping). - Meta/Facebook Blueprint Certification. - Experience in the IT or tech product industry. - Familiarity with conversion rate optimization (CRO) and A/B testing tools. What We Offer - Competitive salary based on experience. - Performance-based incentives/bonuses. - Family Health Insurance - Opportunity to work with a growing, tech-savvy team. - Flexible working hours and potential for remote work. - Growth and learning opportunities in a fast-paced digital environment.

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