Paid Marketing Specialist

1 week ago

Noida India Vserve Real Estate LLC Full time

Job Description Job Title: Paid Marketing Specialist / PPC Specialist Location: Sector 63, Noida Experience Required: 26 years Role Overview We are looking for a results-driven Paid Marketing / PPC Specialist with strong expertise in Google Ads and Meta Ads (Facebook & Instagram)- Preferably for the Real Estate Industry. The candidate will be responsible for planning, executing, optimizing, and analyzing paid campaigns to drive conversions, revenue, and ROI. Key Responsibilities 1. Campaign Strategy & Execution - Plan, create, and manage PPC campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook / Instagram). - Conduct keyword research, audience targeting, and competitor analysis. - Build high-performing ad sets, creatives, and landing pages for various campaign objectives (Lead Gen, Sales, Traffic, Awareness). 2. Optimization & Performance Management - Continuously monitor campaign performance and optimize for CTR, CPC, CPA, ROAS, and conversions. - Run A/B tests for creatives, copy, landing pages, bidding strategies, and audience segments. - Implement remarketing and lookalike strategies. 3. Analytics & Reporting - Track KPIs and generate weekly/monthly performance reports. - Use tools like Google Analytics, Google Tag Manager, Meta Ads Manager, Google Data Studio. - Provide insights and recommendations for scalable improvements. 4. Budget Management - Manage monthly ad budgets across platforms. - Allocate spends smartly to maximize ROI and reduce wasted spend. 5. Collaboration - Work with designers, content teams, and developers to coordinate ad creatives and landing page fixes. - Collaborate with sales and business teams for campaign goals and lead quality improvements. Required Skills & Qualifications - Proven experience managing PPC campaigns (Google Ads + Meta Ads). - Strong understanding of bidding strategies, conversion tracking, and KPIs. - Knowledge of Google Analytics, Tag Manager, UTM tracking. - Proficiency in keyword research tools (SEMrush, Ahrefs, Keyword Planner). - Strong analytical mindset and ability to interpret data. - Good communication skills. Preferred (Bonus) Skills - Experience running PPC campaigns for the Real Estate industry. - Knowledge of CRM systems and lead nurturing funnels. - Ability to create basic ad creatives using Canva/Figma. Education - Bachelor's degree in Marketing, Business, or related field (Preferred but not mandatory). - - Google Ads and Meta Blueprint certifications (a plus).

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