Social Media Manager

4 weeks ago

Kolkata, West Bengal, India Baazar Style Retail Ltd. Full time
Role Objective:

To develop and implement a dynamic social media strategy that enhances brand visibility, engages the target audience, drives online traffic, and supports business objectives through influencer marketing, compelling content, and effective platform management.

Key Responsibilities:

1. Social Media Strategy & Execution

- Plan, execute, and manage daily content for all key platforms: Instagram, Facebook (Meta), YouTube, and others.
- Build monthly content calendars aligned with campaigns, seasons, and retail priorities.
- Monitor and optimize content performance using platform analytics.

2. Influencer & Creator Collaborations

- Identify, onboard, and manage influencer partnerships aligned with Style Baazar's brand image and audience.
- Track campaign deliverables, performance, and ROI.
- Build long-term relationships with key creators and micro-influencers.

3. Brand Management

- Ensure all social media content is aligned with Style Baazar's tone, visual identity, and brand guidelines.
- Conceptualize social-first brand campaigns that drive engagement and recall.
- Act as a brand guardian across digital touchpoints.

4. Agency & Internal Coordination

- Liaise with digital/creative agencies for campaign execution, creatives, and performance reporting.
- Coordinate with internal teams (e.g. retail, VM, merchandising, CRM) to gather inputs and align messaging.
- Brief agencies on campaign objectives, timelines, and expectations.

5. Content Creation & Video Management

- Work with designers, videographers, and editors to create engaging reels, shorts, and brand stories for Meta and YouTube.
- Oversee script writing, shoot planning, and editing as required.
- Optimize content for each platform and audience behavior.

6. Community Engagement

- Monitor DMs, comments, mentions, and community discussions.
- Engage with customers, respond to queries, and drive brand advocacy.

Salary Offered – Best as per industry standard for the right candidature based on last compensation structure, relevant experience and competency along with other fringe benefits.

If this opportunity aligns with your aspirations and skills, we'd love to explore how we can create meaningful impact together. Kindly share your updated resume along with your current CTC and notice period to rajarshee.m@stylebaazar.com/sabyasachi.m@stylebaazar.com at your earliest convenience to kickstart the process.

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