[15h Left] Manager

1 day ago


Bangalore, India Axtria - Ingenious Insights Full time

We are seeking a seasoned Omnichannel Analytics & Insights Manager to lead the evaluation and optimization of omnichannel campaigns for U.S. pharmaceutical prescription, OTC, and consumer brands. Responsibilities - Lead customer-facing analytics engagements, managing stakeholder relationships and ensuring alignment with strategic goals. - Conduct periodic brand-specific campaign performance reviews to assess execution, identify high/low-performing tactics, and guide optimization decisions. - Collaborate with marketing operations, media partners, and cross-functional teams to implement learnings and optimize future campaigns. - Apply advanced methodologies to assess campaign performance across digital, field, and media channels. - Challenge conventional approaches and recommend innovative, data-driven strategies. - Translate complex data into clear, actionable insights and compelling narratives for marketing and business leaders. - Oversee teams responsible for KPI dashboards Qualifications - Bachelor's or master's degree in marketing or supported by relevant experience. - Minimum of 5+ years of experience in marketing analytics, with a strong focus on omnichannel strategy. - Strong experience in analyzing and optimizing U.S. pharmaceutical prescription drug marketing through non-personalized, multichannel and omnichannel campaigns. - Proven ability to lead analytics engagements and influence senior stakeholders. - Strong understanding of customer journey analytics, media performance, and behavioral segmentation. - Excellent communication and presentation skills with the ability to drive strategic conversations. - Strong problem-solving skills, business acumen, and a passion for innovation.



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