Head Of Digital Marketing

2 weeks ago

Mumbai Maharashtra, India IIDE Full time

About IIDE IIDE is Asia s most trusted digital marketing institute offering government-recognised online offline and postgraduate programs We empower students graduates and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape About the Role As the Head of Digital Marketing you will be the torchbearer of IIDE s brand identity storytelling and user experience across every touchpoint You will lead and inspire a multidisciplinary creative team to craft high-impact campaigns content and communication that connect deeply with our audience While performance and digital strategies will support the function your primary focus will be driving brand resonance creative excellence and content innovation that position IIDE as a cultural force in the education and digital space What You ll Do Creative Strategy Brand Leadership Define build and constantly evolve IIDE s brand identity tone and visual language Lead the ideation and execution of integrated marketing campaigns that are bold emotional and memorable Own content strategy across platforms - web social email offline events and more Collaborate with internal and external creative teams production houses and influencers to deliver high-quality creatives Conceptualize and oversee video motion graphics visual storytelling and design across media Establish brand guidelines and ensure consistency across all touchpoints and departments Spearhead thought leadership awards and brand partnerships to elevate IIDE s public presence Turn marketing into a cultural voice - from memes to masterclasses to storytelling formats that drive community and engagement Customer Experience Content Innovation Champion audience-first creative thinking rooted in research and behavior Reimagine customer journeys with a creative lens - from ads to landing pages to nurturing flows Explore new creative formats AI AR personalization etc to push boundaries Implement feedback loops from learners to evolve communication continuously Performance Channel Strategy Guide a lean performance team to support creative campaigns with targeted media strategies Google Ads Meta Ads etc Track and report campaign effectiveness using insights to refine creative messaging further Work with digital teams to ensure SEO SEM and analytics align with brand positioning Collaborate with web and product teams to elevate storytelling on the site and across digital properties Collaboration Team Leadership Lead mentor and grow a multidisciplinary team of 25 across content design video social and growth Build a culture of experimentation creativity and execution excellence Collaborate with sales product and academic teams to bring the brand voice into every layer of the learner experience Requirements Who You Are Must-Have 10 years of experience in brand marketing content creative strategy or integrated campaigns Portfolio of high-impact brand campaigns across video social digital and offline Experience managing large creative teams or cross-functional marketing squads Deep understanding of Gen Z and millennial content formats and behaviors Strong creative judgment storytelling ability and a user-centric mindset Should Have Familiarity with performance marketing and the ability to brief and interpret results from digital teams Understanding of UI UX principles and content-led website optimization Experience in education media lifestyle or consumer-first industries Nice to Have Basic knowledge of tools like Figma Premier Pro or creative suites A POV on emerging platforms and trends

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