E-commerce Paid Ads Specialist

Job Description Job Title: E-commerce Paid Ads Specialist Location: Mumbai, India Experience: 47 years Employment Type: Full-Time About the Role We are seeking a sharp, data-driven, and creatively strategic E-commerce Paid Ads Specialist to manage and scale advertising across Amazon, Flipkart, and emerging Quick Commerce platforms for a fast-growing Cosmetics, Food & Lifestyle brand. The role demands deep expertise in marketplace advertising - understanding algorithms, ad placements, keyword bidding, and conversion funnels across digital retail ecosystems. You'll be responsible for end-to-end planning, execution, and optimization of paid campaigns that enhance brand visibility, accelerate sales, and drive measurable ROI across online retail touchpoints. This position is ideal for someone who has built brands through data - someone who understands how to position a luxury or premium product in a crowded e-commerce environment and knows how to make every click count. Key Responsibilities 1. Marketplace Advertising Excellence - Amazon Advertising: - Manage all campaign types - Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns. - Handle end-to-end setup: keyword research, audience targeting, bid optimization, and negative keyword curation. - Regularly audit ASIN-level performance to identify winning SKUs and scale profitable campaigns. - Optimize for lower ACoS and higher ROAS through strategic placement, product bundling, and seasonality insights. - Leverage Brand Analytics, Category Insights, and Amazon Attribution for decision-making. - Flipkart Ads: - Plan and run campaigns using Flipkart Ads Manager across Sponsored Listings, Display Ads, and Brand Story formats. - Collaborate with category managers to improve visibility and participation in promotional events like Big Billion Days and End of Season Sales. - Use Flipkart Audience Insights to target high-intent users and optimize for both sales and discoverability. - Quick Commerce Platforms (Blinkit, Zepto, Instamart, BigBasket, etc.): - Design and execute ads within Quick Commerce Dashboards to drive fast conversions and brand visibility. - Work with Q-commerce partners to identify placement opportunities - homepage banners, category highlights, sponsored product slots, and hero tiles. - Analyze metrics like click-through rates, conversion percentages, and average order values for each Q-commerce partner. - Develop short-burst campaign strategies for new product launches and flash sales to capture impulse-driven consumers. 2. Strategic Campaign Planning & Optimization - Develop annual and quarterly paid media plans aligned with overall sales and marketing goals. - Conduct competitive benchmarking to identify whitespace opportunities on each marketplace. - Create and test A/B ad creatives, keyword sets, and landing pages to identify high-performing combinations. - Use automation and smart bidding strategies where applicable to improve efficiency. - Ensure campaigns adhere to brand tone and positioning while remaining performance-focused. 3. Data Analytics, Insights & Reporting - Maintain a comprehensive performance tracker for every platform, category, and campaign type. - Analyze metrics such as CTR, CPC, CPA, ROAS, TACoS, and organic lift post-campaign. - Present actionable insights with visual dashboards to senior management. - Suggest product or pricing adjustments based on ad performance data. 4. Collaboration & Cross-Functional Impact - Partner closely with E-commerce, Brand, and Creative teams to ensure that all campaigns align with product positioning and seasonality. - Work with content teams for ad copy and visual optimization, ensuring the message resonates with luxury consumers. - Coordinate with operations and inventory teams to ensure high-performing products are always in stock for ad scaling. What We're Looking For - 47 years of proven experience in E-commerce Paid Ads Management, with a strong focus on Amazon Advertising Console, Flipkart Ads, and Quick Commerce platforms. - Hands-on experience with keyword research tools, bid optimization, and campaign automation. - Solid understanding of marketplace analytics dashboards (Helium10, DataHawk, Pacvue, etc.) is a plus. - Ability to interpret performance data into clear growth strategies. - Experience with premium or lifestyle consumer categories such as cosmetics, skincare, nutrition, or gourmet foods. - Excellent communication and presentation skills - comfortable working in fast-paced brand environments. Why This Role Matters You will be the performance engine of the brand's e-commerce ecosystem - turning visibility into velocity. You'll drive conversions, discoverability, and revenue across platforms that shape modern consumer behavior - from the scroll-to-buy journey on Amazon to instant gratification moments on Blinkit or Zepto. This is an opportunity to work with a high-growth, premium lifestyle brand that believes in data-inspired creativity and meaningful performance marketing.