Content Writer

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.

At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

We're looking for a strategic and creative B2B Content Writer/ Marketer to join our marketing team. In this role, you'll create high-quality, intent-driven content that fuels awareness, demand generation, and customer engagement. You'll craft blogs, e-books, landing pages, email campaigns, and WhatsApp drips tailored to modern, digital-first businesses.

What You'll Do

- Plan and write compelling content across key formats:

- Blogs
- E-books and long-form resources
- Landing and campaign pages
- Email nurtures and newsletters
- WhatsApp drip campaigns

- Ensure all content aligns with brand voice, messaging, and business objectives
- Apply modern SEO best practices — including optimizing for AI-influenced search behavior and LLM relevance
- Leverage social and owned channels to amplify content reach
- Use Google Search Console to monitor content performance and guide optimization
- Collaborate cross-functionally with demand gen, product marketing, and design teams
- Contribute to a structured, scalable content system that supports rapid growth and localization
- Continuously test and iterate based on content performance data

Qualities We're Looking For

- Deep Researcher
Able to source and validate data from platforms like Statista, Gartner, Meta docs, and government reports. Understands the importance of fact-checking and EEAT principles.
- Search Intent First
Can instantly spot whether a keyword maps to TOFU, MOFU, or BOFU, and crafts content structure accordingly — not just based on keywords, but true user intent.
- Storytelling Ability
Makes technical topics like WhatsApp APIs engaging. Can write with empathy and clarity, especially for case studies and success stories.
- Clarity + Simplicity
Writes like explaining to a 10th grader. Short sentences, active voice, and well-structured content with bullets where appropriate.
- SEO Awareness
Understands hub & spoke, interlinking, content cannibalization, and uses search-optimized headers that still sound natural.
- CTA Smartness
Places CTAs with intent — aligning them with the funnel stage (e.g., eBook for TOFU, demo for MOFU, pricing for BOFU).
- Global + Local Mindset
Understands tone and messaging variations across geographies (e.g., LATAM vs India vs Greater China). Can tailor messaging by persona — startup founder vs enterprise decision-maker.
- Collaboration Friendly
Works well with designers, editors, and SEOs. Open to using internal templates, Notion workflows, and checklists.

Requirements

What We're Looking For

- 5–7 years of experience writing B2B SaaS content, with a focus on growth and demand generation
- Proven ability to create content that ranks, resonates, and converts
- Strong understanding of SEO fundamentals and AI-era search behavior
- Skilled at simplifying complex topics for different decision-makers
- Comfortable working in fast-paced, cross-functional setups
- Strong editorial judgment, attention to detail, and consistency in tone.

Due to the volume of applications, we regret that only shortlisted candidates will be notified.

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