Product Planning Consultant

4 weeks ago


Bengaluru, Karnataka, India Ola Electric Full time
Requirement

Part-time consultant for guiding product strategy in Motorcycles based on global trends in product, technology and consumer behavior.

Key Responsibilities:

1. Market Trends Monitoring: Regularly monitor, analyze and report trends in the 2W automotive market covering

- Overarching product trends that are emerging both in domestic and global 2W markets to assess alignment with company product roadmap
- Technology trends in both core automotive (powertrain, battery, cell, electronics and mechanicals) and adjacent (mobile, consumer electronics etc) for a holistic assessment of emerging technologies.

1. Competition Intelligence : Deep understanding of competitive landscape (product price volume and market share information) and product strategy of key competitors. Keep updated on competitor product roadmaps by engaging with relevant industry professionals on a regular basis and share relevant reports.
2. Community engagement: Engage with motorcycle enthusiasts and real world users across geographies on a regular basis and participate in events to gather firsthand insights about consumer experiences and expectations. Cover and report on relevant automotive events, expo's on a regular basis.
3. Product research feedback: Participate in consumer research and clinics organized by the company when needed. Interpret and share independent insights on research outcomes.

Qualifications:

- Passionate about motorcycles, with an understanding of the automotive industry landscape.
- Education: Bachelor's degree in Media, Journalism, Communications, or a related field.
- Experience: 15- 20 years of experience in automotive journalism or media with a focus on two-wheelers. OR social media experience running an active automotive blog/YT/IG channel with at least 100,000 subscribers.

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