Brand Designer

Job Summary: Rasayanam seeks a creative, visual-first Brand Designer who can convert ideas into powerful visual concepts - Performance-driven static ad creatives - Marketplace creatives (Amazon, Flipkart, etc.) - Digital catalogues for website & marketplaces - Social media creatives - AI-powered design solutions - Packaging design (as a secondary focus) - The ideal candidate is strategic, detail-oriented, and capable of producing high-quality, performance-oriented design work across digital platforms. - Department: Design / Marketing - Employment Type: Full-time - Experience Level: Senior (4+ years) - Urgency: IMMEDIATE HIRING – Join within 30 days - Location: Gurgaon, Haryana Rasayanam Core Values - Built Around the Customer: Our customers' needs guide everything we do, from ingredients to experiences. - Do the Right Thing — Always: Ethics and honesty are non-negotiable. - Act with Urgency, Build for Long Term: We move fast without compromising quality or sustainability. - Own It. End to End: Ownership means delivering results with discipline and proactive communication. - Win Together: We succeed as a team, supporting one another. - Raise the Bar — Even When It’s Uncomfortable: Continuous improvement and high standards define us. Key Responsibilities Design Leadership & Strategy - Develop and execute comprehensive design strategies for digital catalogues (website + marketplaces), social media, static ads, and packaging (as secondary). - Lead design projects from concept to final production, ensuring brand consistency across all platforms. - Create high-quality static ads for Meta, Google, Amazon, etc. - Design visually compelling social media creatives aligned with brand standards. - Develop and implement AI-generated design tools, templates, and workflows to enhance productivity and creativity. Technical Design Execution - Produce print-ready files with accurate specifications and color profiles. - Coordinate with printing vendors and ensure quality control throughout production. - Ensure design output meets requirements for both digital (social media, web) and print applications. - Manage multiple design projects simultaneously while meeting strict deadlines. - Create detailed design guidelines and maintain brand asset libraries. - Produce high-quality digital and print-ready assets, including static ads, marketplace creatives (A+, storefronts, listings), digital catalogues, and social media creatives. - Apply performance-first design principles and maintain visual consistency across paid and organic channels. - Manage multiple design projects simultaneously while meeting strict deadlines. - Create detailed design guidelines and maintain organized brand asset libraries. - Handle packaging execution as a secondary, end-point requirement, coordinating with vendors when needed. Cross-functional Collaboration - Work closely with marketing, product, and sales teams to understand design requirements across all channels. - Present design concepts and rationale to stakeholders and senior management. - Provide design guidance and mentorship to junior team members. - Collaborate with external agencies, freelancers, and AI technology partners when required. Required Qualifications Experience Requirements - Minimum 4+ years of professional design experience in an agency or in-house environment. - Preferred: Proven track record in packaging design (FMCG, retail, or consumer products). - Mandatory: Experience in catalog design, print production, and digital/social media creative development. - Hands-on experience with creative projects powered by AI tools (e.g., generative AI platforms for design). - Strong portfolio demonstrating digital-first design, catalogues, paid ads, social creatives, and packaging. Technical Skills - Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign). - Working knowledge of social media design formats, trends, and digital marketing principles. - Exposure to AI design tools (e.g., Midjourney, Photoshop AI, RunwayML) – preferred. - Strong understanding of print production processes, color management, and pre-press. - Knowledge of packaging materials, printing techniques, and cost considerations. - Experience with 3D rendering software (Cinema 4D, Blender) – preferred. Design Expertise - Strong typography, layout, and visual storytelling skills. - Understanding of consumer psychology, market trends in packaging, and social media engagement. - Experience developing brand guidelines and implementing across print and digital channels. - Translate ideas into clear, high-quality visual concepts with speed and accuracy. - Demonstrate a strong visual-first approach with refined creativity and attention to detail. - Understand consumer psychology and digital engagement principles to enhance creative impact. - Develop and maintain comprehensive brand guidelines across channels. Essential Qualifications - Bachelor's degree in Graphic Design, Visual Arts, or equivalent experience. - Strong portfolio showcasing Digital ads, Marketplace creatives, Social media graphics, Digital catalogues, Packaging (secondary) - Excellent communication and presentation skills. - Ability to work under pressure and manage multiple projects. - Strongly resonates with Rasayanam Core Values. - Immediate availability preferred. - Preferred Qualifications - Experience in Fitness & Wellness, D2C Product Brands. - Knowledge of sustainable packaging trends and materials. - Experience with web and mobile digital design. - Project management experience. - Client-facing experience in an agency environment. What We Offer - Competitive salary commensurate with experience, one of the best in the industry. - Performance-based bonuses. - Professional development opportunities. - Creative freedom, design-first approach and collaborative work environment. - A highly motivated team driven uniformly by our core values. Reporting Structure - Reports to: Creative Head/CEO Application Process Immediate Requirements - Portfolio submission is MANDATORY. - Please mention your current CTC, expected CTC, and notice period (if any). Application Deadline - Applications close: 20th November 2025 - Interviews: Rolling basis – immediate scheduling - Expected start date: Immediately/within 30 days - Email: hr@rasayanam.in - Subject Line: “Brand Designer Application – [Your Name]” Note: Due to urgent requirements, applications will be reviewed immediately. Incomplete applications, those without portfolio links, or those not mentioning CTC and notice period will not be considered.