PPC Specialist

About the company: Zealmax Innovations Pvt. Ltd., co-founded by distinguished IIM Ahmedabad alumni Mr. Sugnesh Hirpara and Mr. Kartik Satasiya, has swiftly emerged as a dynamic leader in the healthcare sector. The company thrives across two robust verticals: - UltraCare PRO: Established in 2012, UltraCare PRO is a premier health and wellness brand, officially recognized by the Ministry of Commerce and Industry, Government of India. It stands as a trailblazer in delivering cutting-edge solutions aimed at enhancing well-being. (https://www.instagram.com/ultracare.pro/) Website -https://ultracarepro.in/ - Zealmax Ortho: With over 15 years of expertise, Zealmax Ortho is a distinguished orthopedic implants manufacturer and exporter based in India. The company's global reach spans 70+ countries, supported by a network of 100+ international distributors and 200+ domestic distributors. (https://www.instagram.com/zealmaxorthoimplants/) Website- https://orthoimplantsindia.com/ Role & responsibilities - Website Sales Ownership: Take complete responsibility for website sales performance from acquisition to conversion ensuring consistent growth in sales and profitability. - Performance Marketing: Plan, execute, and optimize campaigns on Meta (Facebook/Instagram) and Google Ads to drive high-quality traffic and conversions. - Funnel Optimization & CRO: Analyze customer journeys, identify bottlenecks, and improve conversion rates (CRO) across multiple funnels. - Data & Metrics: Monitor and optimize key KPIs such as CAC, AOV, ROAS, CTR, and CVR. Identify performance patterns and make quick, data-backed decisions to improve daily and weekly results. - Tracking & Troubleshooting: Ensure accurate tracking through Google Tag Manager, Meta Pixel, and GA4. Troubleshoot data discrepancies or attribution issues as needed. - Collaboration & Briefing: Work closely with content and design, and teams to brief creatives and assets that align with performance goals. - Retention & Automation: Manage and optimize Emailer and WhatsApp automation journeys for remarketing, retention, and precision targeting. AI-Driven Marketing: Stay updated on emerging AI tools and trends in marketing and leverage them to generate faster insights, automate tasks, or enhance campaign outcomes. - Cross-Functional Coordination: Maintain effective communication with internal teams to ensure alignment on goals, timelines, and deliverables. Preferred candidate profile: - 3-5 years of proven experience in performance marketing (Meta & Google Ads as the primary channel). - Deep understanding of funnels, retargeting, CRO, and attribution. - Strong analytical skills and proficiency in GA4, GTM, Meta Ads Manager, and Google Ads Dashboard. - Hands-on experience with automation and CRM tools (e.g., Klaviyo, MailChimp etc). Ability to work independently with an ownership mindset. - Exposure to D2C / eCommerce businesses will be a strong advantage. Why You'll Love It Here: - Competitive compensation package, up to ₹6 LPA, commensurate with experience. - Work in a collaborative environment alongside a visionary team committed to making a meaningful impact. - Comprehensive Mediclaim Coverage and Term Insurance for your well-being. - Robust Employee Reward Policy. - Enjoy half-day Saturdays for a better work-life balance. - Participate in weekly engagement and professional development programs. - Benefit from the Employee Referral Rewards Program. Job and Interview Location: 504, Indraprasth Business house, Behind Rasranjan, Near Vijay Cross Road, Memnagar, Ahmedabad, Gujarat 380009 If interested, email your updated resume on hr@ultracarepro.in or whatsapp profile on +918238034256/+91 9875299828.