Manager/Senior Manager International Marketing

2 weeks ago

Hyderabad India Hetero Full time

Job Description Please enter job descriptionJob Type: Individual Contributor Key Responsibilities: - Brand Leadership & Strategic Influence: - Independently lead brand and portfolio strategy development, ensuring strong positioning and differentiation in key markets. - Guide and influence affiliate marketing teams and senior leadership, who in turn drive country-level planning and execution. - Act as a regional brand custodian, ensuring consistent messaging and brand identity across markets. - Market & Competitive Intelligence: - Conduct in-depth analysis of market trends, competitive landscape, and customer insights to refine brand strategies. - Provide strategic recommendations to affiliates and leadership based on data-driven insights. - Product Launches & Lifecycle Management: - Lead regional launch planning and develop strategic frameworks for new product introductions, market penetration and growth - Collaborate with emerging market, regional and country regulatory, medical affairs, and sales teams to ensure in-time launch and effective go-to-market strategies. - Support local affiliates in implementing best practices for product lifecycle management. - Stakeholder Engagement & Cross-Functional Collaboration: - Act as a strategic advisor to senior leadership, providing insights on brand growth opportunities and challenges. - Work closely with regional and emerging functions (Medical, Market Access, Commercial Excellence, Regulatory) to align marketing initiatives. - Partner with affiliate marketing teams to ensure effective adaptation of regional strategies to local market needs including including Promo material development, managing conferences, meetings, scientific symposia, and CMEs. - Engage with KOLs, healthcare professionals, and stakeholders to drive product advocacy. - Performance Monitoring & Best Practice Sharing: - Define and track key performance indicators (KPIs) to measure the success of marketing initiatives. - Identify best practices from high-performing markets and facilitate knowledge-sharing across affiliates. Additional Skills - Strong ability to work independently, yet effectively influence and guide affiliate marketing teams and senior leadership. - Expertise in brand strategy development and execution in the Cardiovascular, Diabetes, and Neuro-Psychiatry therapeutic areas. - Strong analytical and strategic thinking capabilities to interpret complex market data and provide actionable recommendations. - Excellent communication, storytelling, and stakeholder engagement skills to align and inspire cross-functional teams. - Understanding of Southeast Asian pharmaceutical markets, including regulatory landscapes and market access dynamics (desirable not mandatory).

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