Influencer Marketing Manager

2 weeks ago


Hyderabad, India NxtWave Full time

Influencer Marketing Manager – North/South CTC: ₹7 LPA Location: Hyderabad, Telengana Team: Brand Marketing Key Responsibilities : Strategy & Planning - Develop influencer marketing strategies that align with brand and business goals across NIAT and associated NxtWave brands. - Design region-specific creator plans for Instagram, YouTube, and LinkedIn that reflect North India’s youth and tech culture. - Integrate influencer storytelling seamlessly into ongoing campaigns and IPs. Creator & Partnership Management - Identify and onboard creators who naturally connect with the brand’s vision — from student influencers to tech creators and educators. - Build strong, long-term relationships with influencers and agencies to drive authentic collaborations. - Negotiate deliverables, budgets, and timelines effectively while ensuring mutual value. Campaign Execution & Quality - Manage end-to-end influencer campaigns — briefing, content review, deliverables, and approvals. - Provide creative direction to ensure influencer content reflects NIAT’s aspirational and futuristic tone. - Collaborate with the internal social and video teams to amplify influencer content across channels. Performance & Reporting - Track key campaign metrics (reach, engagement, ROI, conversions) and generate actionable insights. - Identify top-performing creators for potential ambassador or recurring partnerships. - Optimise campaign strategies based on performance data and feedback. Cross-Functional & Agency Collaboration - Work with influencer marketing agencies to scale campaign volume and identify emerging creator categories. - Partner with social media, brand, and content teams to ensure influencer campaigns strengthen larger brand narratives. Market & Trend Awareness - Stay updated with platform trends, regional creator movements, and influencer best practices. - Experiment with emerging formats and new platforms to keep NIAT ahead in the creator economy. What We’re Looking For - 2+ years of proven experience in influencer or creator marketing (agency or brand-side). - Deep understanding of digital platforms, influencer trends, and Gen Z content culture. - Excellent relationship-building, negotiation, and communication skills. - Strong analytical and reporting abilities to measure impact and guide decisions. - A creative, proactive mindset with a pulse on youth and tech narratives.



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