Director - Creative

Job Description The CoinDCX Journey: Building tomorrow, today At CoinDCX, we believe CHANGE STARTS TOGETHER. You are the driving force that will help us make Web3 accessible to all. In the last six years, we have skyrocketed from being India's first crypto unicorn to carrying a community of over 125 million with us. To continue maximising the adoption and acceleration of Web3, we are now focused on developing cutting-edge products, addressing accessibility and security challenges, and bridging the gap between people and Web3 technologies. While we go ahead and keep dominating the Web3 world, we would like to HODL you on our team Join our team of passionate innovators who are breaking barriers and building the future of Web3. Together, we will make the complex simple, the inaccessible accessible, and the impossible possible. Boost your innovation to an ALL TIME HIGH with us Inside CoinDCX's Growth & Marketing Team: Our Growth & Marketing team is the engine behind CoinDCX's user acquisition and market expansion strategies. We experiment, analyze, and optimize to drive exponential growth and engagement. If you're data-driven, creative, and passionate about scaling businesses, join us in taking CoinDCX to new heights in the blockchain industry. You will be mining through these tasks Creative Leadership - Develop and own the creative vision for CoinDCX across all touchpoints - brand, product, content and campaigns - Lead a multidisciplinary in-house team (copy, design, video) to produce high-quality creative assets for brand, performance, social, product and internal communication - Define and enforce brand voice, visual language and storytelling guidelines across all channels - Ensure all creative output aligns with business objectives and audience insights Campaign Development & Execution - Conceptualize and execute 360 brand campaigns, product launches and thematic storytelling initiatives - Partner with growth and product marketing teams to develop performance-driven creative for acquisition, retention and engagement - Oversee creative strategy for social media, influencer content and community engagement assets Agency & Partner Management - Identify, brief, and manage external creative, production, and media agencies for high-impact or specialized projects - Evaluate agency work for creative excellence and business effectiveness Creative Operations - Manage creative resourcing, project prioritization and timelines - Track creative performance through metrics (brand lift, engagement, CTR, conversion rates) Leadership & Culture - Mentor, coach, and inspire the in-house creative team to produce innovative, culturally relevant and business-effective work - Foster a collaborative environment with marketing, growth, product and leadership teams - Promote an experimentation mindset - testing formats, narratives and channels You need to be a HODLer of these: - 10+ years of creative experience in advertising agencies, design studios or in-house brand teams (preferably in consumer tech, fintech, or youth-focused brands) - At least 2 years in a Creative Lead role with proven team leadership - Proven track record of delivering campaigns with measurable brand or business impact - Bachelor's degree or equivalent in Design, Communication, Advertising, Marketing or related fields Are you the one Our missing block - You are knowledge-hungry when it comes to VDA and Web3, always eager to dive deeper and stay ahead in this evolving space. - The world of Web3 and VDA excites you, fueling your curiosity and driving you to explore new opportunities within this dynamic landscape. - You act like an owner, constantly striving for excellence, impact, and tangible results in everything you do. - You embrace a We over Me mindset, growing individually while fostering the growth of those around you. - Change is your catalyst, igniting your passion to build and innovate. - You think outside the box, unbound by limitations or doubt, always pushing the boundaries of what's possible. Perks That Empower You: Our benefits are designed to make a lasting impact on your life, giving you the freedom to create a work-life balance that truly suits you. - Design Your Own Benefit: Tailor your perk package to fit your unique needs. Whether you're eyeing a new gadget or welcoming a furry friend into your life, our flexible benefits ensure that you can prioritize what matters most to you. - Unlimited Wellness Leaves: We believe in the power of well-being. Take the time you need to recharge, knowing that your health is our priority. With unlimited wellness leaves, you can return refreshed, ready to build and grow. - Mental Wellness Support: Your mental health is as important as your professional growth. Benefit from access to health experts, free counseling sessions, monthly wellness workshops, and regular team outings, all designed to help you stay balanced and connected. - Bi-Weekly Learning Sessions: These sessions are more than just updatesthey're opportunities to fuel your growth. Stay ahead with the latest industry knowledge, sharpen your skills, and accelerate your career in an ever-evolving landscape.