Copy/Content Writer

2 weeks ago

Meerut, India SEREKO Full time

About Us We’re a fast-growing, consumer-first D2C skincare brand, SEREKO. We are India's first Psychodermatology Brand. You can read more about us on- www.serekoshop.com. We’re on a mission to create meaningful, memorable brand experiences—and the words we use matter. That’s where you come in. We’re looking for a creative and strategic Copywriter who not only gets consumer psychology but can turn that insight into powerful, high-converting copy across all digital touchpoints—from high-performing Meta ads to SEO-rich long-form content. Location: Sector 142, Noida, Walk able distance from Metro station Experience Level: 3–4 years preferred Industry: Direct-to-Consumer (D2C) Skincare, Beauty, Personal care Brand. Education : NIFT, Pearl (Preferred) What You’ll Do - Write compelling, on-brand copy for Meta ads, Google ads, emailers, landing pages, product detail pages (PDPs), banners, and more. - Collaborate closely with designers, marketers, and product teams to develop integrated campaign concepts. - Craft persuasive product storytelling and benefit-led messaging tailored for e-commerce. - Develop and maintain a consistent brand tone and voice across all customer communication. - Write SEO-optimized blog content for both on-page and off-page SEO efforts—keyword research knowledge is key. - Analyze performance of copy (e.g., CTRs, conversions) and iterate based on real data. - Stay updated with digital trends, consumer behavior, and competitor messaging in the D2C space. What You Bring - 3–4 years of proven copywriting experience with a D2C Skincare, Personal care, FMCG brands or digital agency serving D2C clients Skincare, Personal care . - Strong understanding of consumer psychology and the nuances of direct response copywriting. - A strong portfolio showcasing work across digital ad campaigns, product pages, website content, and SEO blogs. - Proficiency in writing SEO-friendly long-form content, Copy writing including blog posts and articles. - Ability to simplify complex ideas into clear, compelling messaging. - Attention to detail with excellent grammar, syntax, and editing skills. - Self-starter attitude with the ability to juggle multiple projects and meet tight deadlines. Bonus Points If You Have - Experience with email marketing and retention marketing. - Understanding of conversion rate optimization (CRO) best practices. - A passion for branding, storytelling, and user experience. What We Offer - Competitive salary and performance incentives - A collaborative, growth-focused environment - Exposure to fast-paced brand-building from the ground up - Opportunities to lead and own big creative projects - Learning and development support How to Apply Send us your resume, portfolio, and a short note on why you’re a fit for this role at dj@serekoshop.com, can reach: 7827115775 Be sure to include 2–3 samples of performance-driven copy, short and long form especially for ads, PDPs, or blogs.

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