Product Marketing Manager
23 hours ago
Key Responsibilities 1. Product Marketing & GTM - Lead go-to-market strategy for new programs, product features, and AI-powered journeys across NIIT Digital & BFSI. - Define and communicate product positioning, value proposition, and messaging that resonates with target segments. - Collaborate with Product, Design, and Sales to ensure consistent narrative across landing pages, lead journeys, and CRM. - Drive adoption and engagement metrics for launched features or courses, tying them to business outcomes. 2. Performance Marketing & Funnel Efficiency - Partner with the Performance Marketing team to lower CAC while improving lead quality and conversion. - Identify and plug funnel drop-offs using behavioral data and CRO tactics (A/B testing, heatmaps, user session insights). - Align marketing campaigns with product flows to create a seamless top-to-bottom funnel experience. - Define attribution frameworks and ensure clean data capture across platforms (GA4, Meritto, Power Bi, etc.). 3. SEO, AEO & Organic Growth - Own organic growth strategy with focus on both Search Engine Optimization and Answer Engine Optimization (AEO) for AI-driven platforms like ChatGPT, Gemini, and Perplexity. - Build topical authority across priority domains (AI, Data Science, Digital Marketing, BFSI, etc.). - Improve discoverability, click-through, and engagement through structured content, schema, and conversational SEO. - Monitor keyword rankings, content performance, and intent coverage to fuel sustained organic growth. 4. Mid-Funnel & Product Experimentation - Lead mid-funnel optimization initiatives, from landing pages and program detail pages to lead nurturing journeys. - Partner with Tech and Product teams to test new UI flows, onboarding logic, and contextual nudges that improve conversion. - Translate marketing insights into product hypotheses and validate through experiments. - Leverage AI tools to personalize user journeys and content recommendations based on behavior and intent. 5. Project Management & Cross-Functional Alignment - Manage end-to-end project timelines across GTM, website changes, and marketing-product integration. - Collaborate with internal and external teams (Performance, SEO, Tech, Creative, Product) to ensure timely delivery. - Build structured documentation, from Gantt charts to post-launch reports, for visibility and accountability. - Drive alignment through regular reviews on funnel performance, AI experimentation, and lead quality outcomes. Qualifications - 5–10 years of experience in Product Marketing / Growth / Performance / Product Management, preferably in EdTech or SaaS. - Proven record of driving CAC reduction, V2L improvement, and mid-funnel performance uplift. - Deep understanding of SEO + AEO, conversion funnels, and AI-driven personalization. - Strong data skills , comfort with GA4, Data Studio, Looker, Search Atlas, or equivalent analytics stacks. - Experience with CRM and automation tools (e.g., Meritto, HubSpot, WebEngage). - Excellent storytelling and cross-functional communication skills. - Ability to translate product capabilities into compelling narratives and measurable growth outcomes. Key Success Metrics - Reduction in CAC / MCAC across digital funnels. - Increase in Visit-to-Lead (V2L) and Lead-to-Enrollment conversion. - Improvement in mid-funnel engagement (landing → lead → intent). - Growth in organic and AEO traffic share.
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Product Marketing Manager
2 weeks ago
Gurugram, India Skill Ventory Full timeRoles and Responsibilities Role is for Deputy Manager - Product Marketing Objectives of this role Drive the product-planning processes for cross-functional teams Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective Assess current competitor offerings and seek opportunities for differentiation...
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Product Marketing Manager
5 days ago
Gurugram, India Skill Ventory Full timeRoles and Responsibilities Role is for Deputy Manager - Product Marketing Objectives of this role Drive the product-planning processes for cross-functional teams Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective Assess current competitor offerings and seek opportunities for differentiation...
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Product Marketing Manager
2 weeks ago
Gurugram, India Shiprocket Full timeAbout the Role We are looking for a data-driven, growth-oriented Product Marketing Manager to own and scale our Monthly Transacting Users (MTU) and overall user engagement. This role is instrumental in driving product adoption, retention, and cross-sell/upsell strategies through non-performance marketing channels. As a key member of our marketing and growth...
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Product Marketing Manager
2 weeks ago
gurugram, India Setara Networks Full timeProduct Marketing ManagerWe at Indepay | Setara Networks are here to revolutionize the Indonesian payment ecosystem by introducing one click checkout services in order to make transactions zero-fee, instant, and rewarding for the consumer. On one side we're working with financial institutions to enable real-time account to account transfers through our...
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Product Marketing Manager
20 hours ago
Gurugram, India NIIT Limited Full timeKey Responsibilities 1. Product Marketing & GTM Lead go-to-market strategy for new programs, product features, and AI-powered journeys across NIIT Digital & BFSI. Define and communicate product positioning, value proposition, and messaging that resonates with target segments. Collaborate with Product, Design, and Sales to ensure consistent narrative across...
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Product Marketing Manager
1 day ago
Gurugram, India NIIT Limited Full timeKey Responsibilities1. Product Marketing & GTMLead go-to-market strategy for new programs, product features, and AI-powered journeys across NIIT Digital & BFSI.Define and communicate product positioning, value proposition, and messaging that resonates with target segments.Collaborate with Product, Design, and Sales to ensure consistent narrative across...
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Product Marketing Manager
1 day ago
gurugram, India NIIT Limited Full timeKey Responsibilities1. Product Marketing & GTMLead go-to-market strategy for new programs, product features, and AI-powered journeys across NIIT Digital & BFSI.Define and communicate product positioning, value proposition, and messaging that resonates with target segments.Collaborate with Product, Design, and Sales to ensure consistent narrative across...
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Product Marketing Manager
1 day ago
Gurugram, India NIIT Limited Full timeKey Responsibilities1. Product Marketing & GTMLead go-to-market strategy for new programs, product features, and AI-powered journeys across NIIT Digital & BFSI.Define and communicate product positioning, value proposition, and messaging that resonates with target segments.Collaborate with Product, Design, and Sales to ensure consistent narrative across...
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Product Marketing Manager
3 days ago
Gurugram, India Binary Semantics Ltd. Full timeHi Aspirants!Get to know us-We are a global company with a range of Value-driven Products, Solutions, Services and Experiences encompassing SaaS, PaaS broadly XaaS, Hybrid and Enterprise.We firmly believe that the experiential world of tomorrow is going to be interconnected with API's and Microservices enabling the transformation to customer...
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Product Marketing Manager
3 days ago
Gurugram, India Binary Semantics Ltd. Full timeHi Aspirants! Get to know us- We are a global company with a range of Value-driven Products, Solutions, Services and Experiences encompassing SaaS, PaaS broadly XaaS, Hybrid and Enterprise. We firmly believe that the experiential world of tomorrow is going to be interconnected with API's and Microservices enabling the transformation to customer Experiences....
