Vp International Marketing

4 weeks ago

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Strategic Planning Identify and analyze potential international markets for food product expansion Develop and implement comprehensive international marketing plans aligned with overall business objectives Set market penetration goals and KPIs for each targeted region Conduct market research to understand consumer preferences competitor landscape and regulatory environment in different markets Brand Management Adapt brand messaging and positioning to resonate with diverse international audiences while maintaining brand consistency Oversee the development of localized marketing materials and campaigns for different regions Manage brand reputation and ensure compliance with international branding guidelines Product Launch and Marketing Campaigns Lead the development and execution of product launch strategies for new food products in international markets Design and implement targeted marketing campaigns across various channels including digital social media PR and trade shows Collaborate with sales teams to ensure effective market penetration and distribution strategies Market Analysis and Insights Monitor market trends consumer behavior and competitor activity in international markets Analyze sales data and marketing performance metrics to identify areas for improvement Provide insights and recommendations to senior management regarding international market opportunities Team Management Lead and mentor a team of international marketing professionals across different regions Build and manage relationships with key partners such as distributors retailers and local marketing agencies Foster a collaborative work environment focused on achieving international growth goals

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