Head of Sales

2 weeks ago

Delhi, India Worko Full time

We are hiring for a leading Tea Brand , which has India's one of largest Tea Plantation & very strong presence in East & West India: Role Overview The National Head – HORECA & B2B will drive the overall growth, profitability, and expansion of Band's institutional business across hotels, corporates, hospitals, and new B2B segments. This role demands a hands-on leader who owns the P&L, builds meaningful client partnerships, and delivers operational excellence through a focused, mid-sized team. Key Responsibilities: - Lead and grow the HORECA and B2B vertical, ensuring strong sales, profitability, and long-term client retention - Take direct ownership of large accounts and national contracts with hotel chains, F&B clients, and institutions - Build and nurture strong relationships with F&B departments, purchase heads, and key decision-makers across the hospitality and corporate sectors - Develop and implement product demonstration strategies to effectively position Brand's premium teas and drive conversions - Appoint and manage the right distributors, ensuring proper training, motivation, and business generation - Develop and implement systems for distributor training, incentives, and accountability - Identify and expand into new segments — including corporates, hospitals, universities, and emerging institutional categories - Manage a mid-sized, high-performing team, driving efficiency, accountability, and motivation - Continuously track market trends and competition to identify growth opportunities and optimize business strategy Requirements: - Above 45 years+ with 20 years of proven experience in FMCG or allied industries - Experience in organizations dealing with vending machines, pasta, breakfast cereals, frozen foods, or cocktail/mocktail mixers - Not from commodity (staples, oils) or gourmet/luxury niche backgrounds - Hands-on experience in product demonstrations, institutional selling, and customer engagement - Strong experience in distributor appointment, training, and management - Deep understanding of the HORECA ecosystem and comfort working with F&B departments in hotels and Institutions - Proven ability to own P&L, scale business units, and deliver measurable growth - Strong relationship-building and negotiation skills — both with clients and internal teams - Leadership experience in managing mid-sized teams while maintaining high efficiency and output - Entrepreneurial mindset with a focus on business expansion and execution excellence Mandatory Requirements: - Above 45 years+ - 20 years of proven experience in FMCG or allied industries - Experience in organizations dealing with vending machines, pasta, breakfast cereals, frozen foods, or cocktail/mocktail mixers - Not from commodity (staples, oils) or gourmet/luxury niche backgrounds - Hands-on experience in product demonstrations, institutional selling, and customer engagement - Strong experience in distributor appointment, training, and management - Deep understanding of the HORECA ecosystem - Proven ability to own P&L, scale business units, and deliver measurable growth - Leadership experience in managing mid-sized teams

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