Creative Strategist/content Writer

4 weeks ago

Surat, Gujarat, India Dechcept Full time

We are seeking a creative and strategic Content Strategist to develop compelling high-quality content for our jewelry brand This role involves crafting engaging storytelling optimizing content for digital platforms and driving brand awareness through strategic content planning The ideal candidate will have a deep understanding of the luxury jewelry market customer behavior and digital marketing trends Key Responsibilities 1 Content Strategy Planning - Develop and execute a content strategy aligned with brand goals audience interests and industry trends - Plan content calendars for digital channels including websites social media blogs email campaigns and advertisements - Ensure brand messaging tone and storytelling are consistent across all platforms 2 Content Creation Management - Write edit and oversee high-quality content including product descriptions blog articles social media posts and email marketing campaigns - Collaborate with designers photographers and videographers to create visually appealing multimedia content - Optimize content for SEO increasing organic reach and search engine rankings 3 Digital Marketing Social Media - Develop compelling social media content strategies to engage and grow audiences - Monitor social media trends engagement metrics and customer feedback to refine content - Work closely with influencers brand ambassadors and PR teams for collaborations and campaigns 4 Brand Storytelling Product Marketing - Craft engaging brand narratives that resonate with customers and highlight the craftsmanship heritage and uniqueness of jewelry collections - Develop product-focused content that showcases materials gemstones and craftsmanship techniques 5 Performance Analysis Optimization - Track and analyze content performance using tools like Google Analytics SEMrush and social media insights - Adjust strategies based on data-driven insights to enhance engagement and conversions - Conduct competitor analysis to stay ahead in content marketing trends Key Skills Qualifications - Experience 3 years in content strategy digital marketing or a related field preferably in the luxury or jewelry industry - Writing Editing Strong writing storytelling and editing skills with an eye for detail - SEO Digital Marketing Knowledge of SEO best practices keyword research and digital marketing strategies - Social Media Expertise Experience managing content across platforms like Instagram Facebook Pinterest and TikTok - Analytical Skills Ability to track content performance and adjust strategies based on insights - Creative Vision Passion for luxury branding aesthetics and storytelling Kindly Contact HR Team 9265966493 ref updazz com

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