Immediate Start Director Of Digital Marketing

1 week ago


Chandigarh, India Rgb Webtech Full time

Job Description

Key Responsibilities:

- Develop and execute comprehensive digital marketing strategies aligned with business objectives to increase website traffic, brand visibility, and lead generation.
- Lead the SEO function, including technical SEO, on-page optimization, and link-building initiatives to drive organic search growth.
- Oversee SEM/PPC campaigns across Google Ads and other platforms to ensure optimal ROI and performance.
- Perform high-level keyword research and content strategy development in collaboration with content and product teams.
- Conduct in-depth SEO audits and guide technical teams on implementing improvements.
- Monitor key metrics across platforms using tools like Google Analytics, Google Search Console, and SEMrush to report on campaign performance and trends.
- Collaborate cross-functionally with web developers, content creators, designers, and sales to ensure digital strategies are fully integrated.
- Stay abreast of evolving digital trends, algorithm changes, and competitive strategies, adapting plans accordingly.
- Develop and manage digital marketing budgets, timelines, and KPIs.
- Present monthly reports to executive leadership on SEO, SEM, and overall digital marketing performance.
- Guide the team in implementing emerging trends such as voice search optimization, mobile-first indexing, and AI-driven marketing tools.


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