Apply Now Media Buyer

2 weeks ago

Alipur Delhi India CapsLock Full time

Job Description

Do you have Taboola and Outbrain Experience

Have you managed ad budgets over $20,000/Month

Do you absolutely love digging into the data and problem-solving your way into ROI-positive campaigns

Would you like to be a part of an energetic and dedicated team of result-oriented direct-response advertisers with 10+ years of experience

Then read on

CapsLock is expanding rapidly and we are looking for the right person to join our growing team.

CapsLock is a dynamic, global IT marketing company that pioneers unique, scalable customer acquisition solutions for B2C clients. We combine deep expertise in IT, design, and data analytics, enabling us to tackle the most complex sales challenges across a wide range of industriesprimarily for large North American partners. By seamlessly integrating digital marketing services, AI-based predictive analytics and IT solutions, and sales consulting, we deliver powerful, data-informed customer acquisition solutions.

At CapsLock, people, technology, and forward-thinking innovation lie at the heart of everything we do. Our core valuesclient orientation, power of people, continuous improvement, and strong relationshipsguide our approach to building and refining our exclusive marketing platform, offering clients profitable acquisition models, flexible scaling, and optimized internal processes. Our diverse, global team, fluent in over 10 languages, thrives on open collaboration and the exchange of new ideas, pushing boundaries to ensure our clients success.

Role overview:

The Media Buyer (Native Ads) is responsible for negotiating and buying advertising inventory.

They thrive in building, maintaining, and optimizing digital advertising campaigns and has an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.

Job Responsibilities:

- Develop, deploy, and optimize paid media campaigns across multiple digital platforms with high conversion rates and maximized profitability.
- Manage budget allocations and bid parameters to deliver the most efficient results.
- Active (daily) awareness of campaign performance.
- Test new ideas based on insights gained from campaign management.
- Proactively and effectively optimize media buys utilizing KPIs.
- Ensure that campaign KPIs and objectives are met both near and long term.

Requirements:

- 4+ years experience in digital-performance marketing with focus on media buying.
- 2+ years of Taboola and Outbrain advertising experience.
- Yahoo Gemini (Verizon Media Native) experience is a big plus
- Advanced knowledge of Google Analytics.
- Proven track record handling high campaign volume, large budgets, complex targeting strategies, and driving results
- Solid analytical skills and ability to make decisions based on data - A MUST
- Organizational and multitasking abilities.
- High-level Excel/Google Sheets proficiency.
- Knowledge of basic statistics.
- Good eye for design and creative assets

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