Director of Product Marketing

Job Description

Medable&aposs mission is to get effective therapies to patients faster. We provide an end-to-end, cloud-based platform with a flexible suite of tools that allows patients, healthcare providers, clinical research organizations and pharmaceutical sponsors to work together as a team in clinical trials. Our solutions enable more efficient clinical research, more effective healthcare delivery, and more accurate precision and predictive medicine. Our target audiences are patients, providers, principal investigators, and innovators who work in healthcare and life sciences.

Our vision is to accelerate the path to human discovery and medical cures. We are passionate about driving innovation and empowering consumers. We are proactive, collaborative, self-motivated learners, committed, bold and tenacious. We are dedicated to making this world a healthier place.

- Responsibilities
- Develop and execute go-to-market strategies for product launches, ensuring alignment with business goals and customer needs
- Lead the development and delivery of product offerings, including messaging, positioning, and value propositions that differentiate our B2B SaaS solutions in the market
- Collaborate closely with the product management, sales, and customer success teams to understand customer pain points, market trends, and competitive landscape
- Partner with the customer marketing/ demand generation team to create campaigns that drive awareness, demand, and adoption of our products
- Partner with GMs and Product team to develop compelling offering sales enablement materials, including presentations, product demos, and case studies
- Conduct market research to stay informed on industry trends, customer needs, and competitor activities, and apply insights to refine messaging and strategies
- Build and maintain strong relationships with key stakeholders across the company to ensure consistent GTM communication and alignment
- Act as the product evangelist both internally and externally, representing the company at industry events, webinars, and customer meetings
- Measure and report on the effectiveness of product marketing initiatives, making data-driven decisions to optimize performance
- Other duties as assigned
- Experience
- 10+ years experience in a related marketing, product or consulting role, preferably at a B2B SaaS or Life Sciences company, emphasis on product and/or solution marketing
- Knowledge and experience in the development, marketing and/or sales of Life Science and/or Clinical Trial enterprise software - especially hosted, web-based software
- Experience organizing and pushing a program forward, identifying a clear path for all parties, and keeping the group on time and on goal
- Experience in designing and executing marketing and communications programs
- Skills
- Independent thinking, with experience in managing multiple complex projects and influencing senior stakeholders
- Deep analytical rigor with the ability to translate complex ideas into simple and intuitive communications and actionable insights
- Demonstrated ability to achieve strategic goals in an innovative and fast-paced environment, and to evolve product strategy based on research, data, legal/business needs, industry trends, and technology landscape
- Ability to craft a communications strategy and narrative, and present clearly and compellingly to executive stakeholders
- Excellent writing and editorial skills and proven content creation experience
- Roll up your sleeves attitude and a true team player with great communication skills.
- Education, Certifications, Licenses
- Bachelor&aposs degree in Marketing, Computer Sciences or Life Sciences, or equivalent experience
- Master&aposs degree or MBA a plus
- Travel Requirements

As Required

At Medable, we believe that our team of Medaballers is our greatest asset. That is why we are committed to your personal and professional well-being. Our rewards are more than just benefits - they demonstrate our commitment to providing an inclusive, healthy and rewarding experience for all our team members.

Flexible Work

- Remote from the start, we believe in a flexible employee experience

Compensation

- Competitive base salaries
- Annual performance-based bonus
- Stock options for employees, aligning personal achievements to Medable&aposs success

Health and Wellness

- Comprehensive medical, dental, and vision insurance coverage
- Carrot Fertility Program
- Health Saving Accounts (HSA) and Flexible Spending Accounts (FSA)
- Wellness program (Mental, Physical and Financial)

Recognition

- Peer-to-peer recognition program, celebrating achievements and milestones

Community Involvement

- Volunteer time off to support causes you care about

Medable is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or would like to request an accommodation due to a disability, please contact us at [Confidential Information].

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