RealEstateIndia - Search Engine Optimization Expert - B2B Vertical (6-7 yrs)

2 weeks ago

Delhi, India RealEstateIndia Full time

SEO Expert- B2B Industry We are looking for a results-oriented SEO Expert with proven experience in the B2B space to lead our organic search strategy and execution. The ideal candidate understands the nuances of B2B buyer behavior and can drive targeted traffic, qualified leads, and long-term brand authority through search engine optimization. As an SEO Expert, you will work closely with the content, product marketing, and web development teams to enhance our online visibility across all stages of the B2B funnel. This role requires a blend of technical SEO expertise, strategic thinking, and data-driven decision-making. Key Responsibilities: - Design and execute SEO strategies tailored for B2B lead generation and enterprise buyer personas. - Conduct technical SEO audits and optimize website performance, crawlability, indexing, and structured data. - Perform in-depth keyword research aligned with B2B intent and industry-specific search behavior. - Optimize on-page elements (meta tags, headings, internal linking) and collaborate on off-page SEO (backlinks, PR). - Align SEO efforts with content strategy to drive mid-funnel and bottom-funnel organic traffic. - Track and report SEO KPIs (rankings, CTR, organic traffic, conversions) using GA4, Search Console, and SEO tools. - Monitor competitors, identify SEO gaps, and propose innovative optimization opportunities. - Work cross-functionally with content writers, developers, and marketing managers to implement SEO best practices. Ideal Candidate Profile: - Minimum 6 years of SEO experience with at least 2 years focused on B2B products or services. - Deep understanding of B2B marketing funnels, long sales cycles, and decision-maker targeting. - Proficient in SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog, GA4. - Familiar with technical concepts: site architecture, Core Web Vitals, structured data, robots.txt, sitemap.xml. - Strong communication and collaboration skills to influence across teams. - Bonus: Experience in SaaS, enterprise tech, or B2B marketplaces.

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