Data Analytics Engineer

1 week ago

Bengaluru, India Weekday AI Full time

This role is for one of the Weekday's clients

Salary range: Rs 550000 - Rs 1200000 (ie INR 5.5-12 LPA

Min Experience: 0 years

Location: Bengaluru

JobType: full-time

We are seeking a highly skilled Data Analytics Engineer to manage end-to-end implementations of marketing analytics and business intelligence solutions. This role requires a strong foundation in data tracking, engineering, and visualization. The ideal candidate will collaborate directly with clients, design tracking plans, build scalable pipelines, and deliver impactful dashboards that drive data-informed decision-making.

Requirements

Key Responsibilities

- Implement and maintain marketing analytics solutions across GA4, GTM, and CDPs such as Segment or RudderStack.
- Build, manage, and optimize data pipelines using BigQuery, Snowflake, or Redshift.
- Integrate ad platforms (Google Ads, Meta, LinkedIn, TikTok) for accurate marketing performance tracking.
- Design and deploy tracking plans using tools like Google Tag Manager.
- Automate reporting workflows and create dashboards using Looker Studio, Power BI, or Looker Enterprise.
- Collaborate with clients to understand business needs and deliver technical solutions aligned with goals.
- Ensure accuracy, consistency, and reliability of data across platforms.
- Troubleshoot and refine marketing attribution models.
- Work hands-on with product analytics platforms such as Mixpanel, Amplitude, or Heap.

Requirements

- 1+ years of experience in marketing analytics, data engineering, or related fields.
- Strong expertise in GA4, GTM, and server-side tagging (SST).
- Understanding of browser cookies and consent management setups.
- Proficiency in SQL and experience with modern data warehouses (BigQuery, Snowflake, Redshift).
- Experience in API integrations and building custom data pipelines.
- Proficiency with BI tools such as Looker Studio, Power BI, or Looker Enterprise.
- Hands-on exposure to CDPs (Segment, RudderStack) and event tracking solutions (Heap, Mixpanel, Amplitude).
- Familiarity with ad platform integrations and marketing attribution models.
- Ability to write and debug JavaScript for tracking implementations.
- Strong problem-solving mindset and ability to work independently.
- Excellent communication skills for client and internal collaboration.

Preferred Skills

- Exposure to Python for data processing and automation tasks.
- Familiarity with ETL tools like Airbyte or Fivetran.
- Experience deploying and managing marketing analytics stacks in Google Cloud or AWS.
- Understanding of telemetry and best practices in product analytics.

Skills

- Data Engineering
- Customer Data Platforms (CDP)
- Google API / Facebook API
- Data Integration & CRM Integration
- Social Media Platform Integrations
- Attribution Modeling
- Looker Studio / Looker / Power BI
- Google Tag Manager (GTM)

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