Head of Marketing

3 weeks ago

Mumbai, Maharashtra, India Parag Milk Foods Full time
To lead the overall marketing function and ensure brand growth, category development, and consumer engagement in alignment with the company's business objectives. The role will drive brand equity, product positioning, consumer insights, innovation, and integrated marketing campaigns, while managing and mentoring the marketing team.

Responsibilities

Strategic Marketing & Planning

- Develop and implement the annual marketing strategy aligned with business goals.
- Define positioning, messaging, and brand architecture across categories.
- Ensure Revenue and P&L achievement as per the AOP

Brand Management

- Oversee brand campaigns, product launches, and communication strategies.
- Ensure consistency of brand identity across ATL, BTL, and digital platforms.

Category Development & Consumer Insights

- Work closely with category managers to identify growth opportunities.
- Leverage market research, consumer insights, and trends for decision-making.

Integrated Marketing Campaigns

- Plan and execute 360° marketing campaigns (ATL, BTL, Digital, Shopper Marketing).
- Collaborate with Sales, Trade Marketing, and Digital teams to ensure market activation.

Innovation & NPD Support

- Support New Product Development (NPD) through consumer testing, launch campaigns, and go-to-market strategy.

Budget & ROI Management

- Manage the overall marketing budget, ensuring optimal resource allocation.
- Monitor ROI of campaigns and optimize spends.

Team Leadership & Development

- Lead, mentor, and coach the marketing team.
- Build a high-performance culture with clear objectives and accountability.

Qualifications

- MBA/PG in Marketing from a reputed institute.
- 14–20 years of progressive marketing experience in FMCG/Food Industry, with at least 8 years in a leadership role.
- Strong understanding of consumer behaviour, retail dynamics, and trade channels.
- Expertise in ATL, BTL, and Digital marketing campaigns.
- Excellent leadership, communication, and cross-functional collaboration skills

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