Social Media Manager

3 weeks ago

Bhavnagar, Gujarat, India Rewynd Snacks Full time
Location: Ahmedabad (Full-time, On-site)

About the Role:

Are you the friend who always knows the latest meme before it hits mainstream? Do you live and breathe reels, trends, and tweets? We're looking for someone to own Rewynd's social presence and make sure our snacks don't just get views, but shares, saves, and cravings.

What you'll do:

- Own the calendar: Plan monthly content buckets, product drops, BTS, trend-led moments, and collabs.
- Execution: Write captions, schedule posts, monitor comments, and keep engagement genuine.
- Trend spotting: Stay up to date with platform changes, audio, and formats; adapt them to Rewynd before they peak.
- Community building: Engage directly with followers, creators, and partners to nurture brand love.
- Performance loop: Track analytics, report insights weekly, and pitch experiments.
- Culture capture: Work with Design/Video to highlight behind-the-scenes and team culture.

Must-have skills:

- 1–3 years managing social media for a brand/agency (D2C/FMCG experience is a plus).
- Strong grip on mobile-first editing tools: CapCut, InShot, Lightroom, Canva
- Platform fluency especially Instagram, and some experience with Meta Ads Manager.
- Proven ability to shoot and edit content independently (portfolio/Instagram must reflect this).
- A confident storyteller on and off screen who can easily switch from creating content to starring in it.

Bonus points if you:

- Love food content and have a great sense of humor
- Have insight on performance marketing on social media.
- Have a flair for the dramatic.

Why Rewynd?

At Rewynd, we're not just selling snacks — we're bringing back the joy of eating clean, tasty, desi classics (without the junk). Our parent company, Gulab Oils, has been a household name in Gujarat for decades and we're building on that legacy of trust and taste. Our mission? To make Rewynd the go-to snack across India.

We're building a team of bold thinkers, doers, and dreamers who want to grow with us. Expect:

- A fast-paced environment where ideas fly and experiments thrive.
- You'll report directly to the Chief Design Officer and can grow in this role.
- Lots of snacks (healthy ones, promise).

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