Customer Relationship Manager-Customer Loyalty
4 weeks ago
Job Description
- Develop and implement CRM strategies to increase customer loyalty and retention
- Analyze customer data and behavior to identify opportunities for improvement
- Collaborate with cross-functional teams to create targeted marketing campaigns and promotions
- Monitor and track customer engagement and satisfaction levels
- Utilize CRM tools and platforms to manage customer data and communication
- Conduct market research and stay updated on industry trends to inform CRM strategies
- Develop and maintain relationships with key stakeholders, including customers, vendors, and internal teams
- Manage a team of CRM specialists and provide guidance and support as needed
If you are a results-driven and customer-focused individual with a passion for the watches and wearables industry, we encourage you to apply for this exciting opportunity at Titan. Join our team and be a part of our journey to enhance customer loyalty and drive business growth.
Work Experience & Qualifications:
- Qualifications: Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
- Experience: 23 years of experience in CRM campaign management, lifecycle marketing, or retention strategies.
- Certifications in CRM platforms (e.g., Salesforce Certified CRM Specialist, HubSpot CRM) are a plus.
- Experience in E-commerce, SaaS, Fintech, or Telecom industries is preferred.
Required Skills & Expertise:
- Technical Skills:Hands-on experience with CRM platforms and marketing automation tools (e.g., Salesforce, HubSpot, Klaviyo, MoEngage).
- Knowledge of data analytics tools (e.g., Google Analytics 4, Mixpanel, Looker Studio, Adobe analytics).
- Experience in A/B testing tools (e.g., SFMC, Google Optimize, VWO).
- Familiarity with SQL and database querying (preferred but not mandatory).
- Functional Skills:Expertise in customer segmentation and behavioral targeting.
- Strong understanding of customer lifecycle stages and lifecycle marketing strategies.
- Proven ability to design and execute automated customer journeys.
- Competency in analyzing and interpreting customer engagement data.
- Soft Skills:Strategic Thinking: Ability to align CRM campaigns with broader business objectives.
- Communication Skills: Clear articulation of strategies and data insights across teams.
- Problem-Solving: Proactive approach to identifying and addressing campaign challenges.
- Attention to Detail: Precision in campaign execution and reporting.
- Collaboration: Strong interpersonal skills to work effectively with cross-functional teams.
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