Senior Product Marketing Manager

2 weeks ago


Bengaluru India Bureau Full time

Job Description About Bureau Every day, billions of people interact, shop, and transact online - but behind the convenience lies a growing problem: digital fraud and mistrust. Global losses now exceed US$486B annually, and the questions businesses face are simple yet critical: Who are you and Can I trust you Bureau answers those questions. Bureau is an all-in-one platform for identity decisioning, fraud prevention and compliance requirements. Trusted for enhancing security and compliance, Bureau simplifies identity management for businesses. This is a place where we celebrate homegrown leaders and have an open-door policy where your voice matters, your ideas flourish, and your potential knows no bounds. We are driven to put our best foot forward every day with confidence, growth, customer obsession and speed as our core values here at Bureau. Think of us as a launching pad for your growth. In just a few years, our knowledge graph has grown to 1 billion+ verified identities globally. Backed by Sorenson Capital and PayPal Ventures, Bureau is not just scaling fast; we're shaping the future of digital trust. About the Role - Senior Product Marketing Manager Bureau is looking for a Senior Product Marketer who can independently translate our market insight and thought leadership into compelling, tangible go-to-market assets. You'll work directly with Sales, Product, and Leadership to define how Bureau tells its story across the Identity, Fraud, and Financial Services ecosystem. This is a hands-on role that blends strategic clarity with strong execution - ideal for someone who enjoys owning outcomes end-to-end without needing constant direction. What you'll be doing Go-to-Market & Messaging - Develop and maintain crisp, differentiated messaging and positioning for Bureau's solutions across verticals and geographies (India, SEA, MEA). - Translate complex product capabilities in identity, fraud, and risk intelligence into simple, customer-focused narratives. - Support new product and feature launches with GTM collateral, internal enablement, and post-launch analysis. Sales & Leadership Enablement - Work with the Sales and Leadership teams to convert Bureau's GTM and thought leadership into decks, case studies, one-pagers, and videos that advance conversations and shorten deal cycles. - Build and maintain an asset library aligned to buyer stages and use cases. - Partner with Sales to ensure consistent messaging and positioning in every external touchpoint. Market Intelligence & Insights - Research and monitor market trends, competitors, and regulatory developments in financial services, fraud prevention, and digital identity. - Feed actionable insights back into Product and GTM strategy to influence roadmap and positioning decisions. Cross-Functional Collaboration - Work closely with Product, Growth, and SDR teams to ensure alignment between market needs and product narratives. - Own reporting and metrics on marketing asset usage, win-rates, and adoption by sales teams. What You'll Bring To shine here, you should have: - 6 to 10 years of experience in Product Marketing or GTM for Enterprise SaaS, preferably in Identity, Fraud, or BFSI. - Proven ability to work independently with Sales and Leadership to conceptualize and produce GTM deliverables without daily supervision. - Demonstrated experience in messaging, enablement, and launch execution for B2B tech products. - Strong communication and storytelling skills with an analytical mindset. - Comfortable working in a high-velocity, entrepreneurial environment with tight cross-functional collaboration. - Familiarity with CRM and automation tools such as HubSpot, Salesforce, or equivalent. Nice to Have - Exposure to SEA or Middle East fintech markets. - Experience supporting enterprise sales teams with GTM collateral and competitive insights. - Previous background in enterprise sales or consulting before moving into marketing. What Working at Bureau Looks Like At Bureau, work is about building something meaningful, together. Some days it's brainstorming around a whiteboard, other times it's an idea sparked over chai or in a hallway chat. We move fast, give ownership to those closest to the problem, and turn ideas into action quickly. Our values shape how we work and win together. We believe in Teamwork and Respect that build strong collaborations, Urgency that keeps us close to customer needs, and a Solution Mindset that drives innovation. With Transparency at the core, we strive for Excellence in everything we do and bring relentless Drive to achieve impactful outcomes. This is what working at Bureau looks like - fast, focused, and built on trust. Flexibility is built into how we work, helping you balance deep focus with collaboration. Learning never stops: through books, courses, and knowledge-sharing. And well-being matters too, with healthcare for you and your family. Here, you don't just build products that protect millions - you build trust, grow your skills, and work with people who've got your back. Why Join Bureau At Bureau, you'll be part of a mission with real global impact: creating digital trust that allows businesses and people to transact safely, fairly, and confidently. - Work with purpose: Build tools that reduce fraud, expand access to credit, and protect people from digital harm. - Cutting-edge tech: Solve problems using AI, risk intelligence, and graph-based systems at global scale. - Massive scale, real-world impact: Your work will directly contribute to protecting millions of people and businesses worldwide. - Room to grow: Join a company scaling 4x YoY, where ownership and bold ideas are rewarded. - Culture that empowers: Flexible work hours, fast-paced environment, and a team that values speed and innovation. - Life at Bureau: From offsites and team outings to Friday snacks and friendly table tennis rivalries, we make sure there's energy, fun, and connection beyond work.



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