Content Creator

About Us Young Urban Project is one of India s fastest-growing EdTech startups focused on helping professionals upskill in Marketing Product Design and Generative AI With a growing community of over 100 000 Global learners we re building learning experiences that are practical relevant and aligned with the evolving needs of the industry We re more than just an online course platform - we re a modern education brand powered by content and community designed to help people thrive in a fast-changing world The Role Content Creator On-Camera Strategy We re looking for a talented and creative Content Creator with a passion for short-form video to join our marketing team In this role you ll be developing engaging and high-performing video content primarily reels and short-form videos for our online programs This role is ideal for someone who enjoys both being in front of the camera and working behind the scenes - from brainstorming ideas and writing scripts to publishing and analyzing performance If you live and breathe Instagram Reels and YouTube Shorts understand algorithms deeply and have a knack for capturing attention in seconds we want to hear from you What You Will Do Research conceptualize and produce engaging video content Instagram Reels YouTube Shorts Youtube long-form videos etc that aligns with our brand voice and marketing objectives Develop creative ideas for content that hook engage our core audience and keep them coming back for more Script and shoot video content and work with video editors to deliver and publish as per the content plan Stay up-to-date with latest trends in short-form video digital marketing and generative AI to ensure our content is fresh relevant and impactful for our target audience Optimize video content for different platforms including aspect ratios captions keywords hashtags and calls-to-actions Collaborate closely with the marketing video editing and product teams to ensure consistency in content and alignment with business goals Analyze video performance metrics like Hook Rate Engagement Rate Shares Saves etc to understand what resonates with our audience and further optimize content strategy Manage platform-specific content calendars for video content and ensure timely delivery of assets Experiment with new video styles formats and storytelling techniques to continuously improve engagement What We Are Looking For Proven experience as a Content Creator with a strong portfolio showcasing engaging reels and short-form video content If you have grown your own account with Reels or Shorts we would love to take a look Demonstrable expertise in video production including shooting on mobile and or professional cameras Proficiency in video editing apps like InShot Capcut Edits App is a plus In-depth understanding of social media platforms like Instagram YouTube LinkedIn and their respective algorithms for short-form video Strong storytelling abilities and a creative eye for visual aesthetics If you can make even the most mundane topic interesting and eye-grabbing this is for you Strong on-camera skills - Presentable Confident Natural and Clear delivery Excellent English communication skills Ability to work independently collaborate with teams and manage multiple projects simultaneously in a fast-paced environment Benefits Perks Work with a passionate and purpose-driven team - some of the smartest folks out there Stay updated with the latest evolving skills like Generative AI as a part of your role Enjoy a healthy work-life balance Celebrations Get to be part of regular celebrations for birthdays promotions festivals and many more occasions Be a part of regular office events like YUP Convene where we meet outside office for food and drinks In-office unlimited Coffee and Tea supply Vibrant and young office environment that brings growth opportunities and impact in your career Job Types Full-time Permanent Pay 28 000 00 - 32 000 00 per month Benefits Paid sick time Paid time off Ability to commute relocate Panchkula Haryana Reliably commute or planning to relocate before starting work Preferred Experience Content creation 1 year Required Language English Required Work Location In person