Digital Marketing Manager

2 days ago

Tirunelveli TN IN Gove Enterprises Full time

Position Marketing Manager Location Tirunelveli Type Full-time Experience 5-7 years Role Overview We are looking for a results-driven Marketing Manager with expertise in SEO SEM SMM Content Marketing User Research Wireframing Prototyping UI UX Design and Usability Testing This role requires a blend of marketing strategy and design thinking to enhance digital presence optimize user experience and drive engagement across multiple platforms Key Responsibilities Develop and implement SEO Search Engine Optimization and SEM Search Engine Marketing strategies to increase organic and paid traffic Manage and optimize SMM Social Media Marketing campaigns to boost brand visibility and engagement Oversee content marketing efforts including strategy development content creation and distribution Conduct user research to understand customer behaviors pain points and preferences Create and refine wireframes and prototypes to enhance digital user experiences Design and improve UI User Interface and UX User Experience elements for websites apps and digital platforms Conduct usability testing to evaluate product effectiveness and enhance user satisfaction Monitor and analyze marketing metrics to track performance and optimize campaigns Collaborate with cross-functional teams including developers designers and content creators to ensure a seamless digital experience Required Skills and Qualifications Proven experience in SEO SEM SMM and content marketing Strong knowledge of Google Analytics Google Ads Facebook Ads Manager and SEO tools SEMrush Ahrefs Moz etc Proficiency in user research methodologies and ability to translate insights into actionable strategies Hands-on experience with wireframing and prototyping tools Figma Adobe XD Sketch etc Expertise in UI design principles to create intuitive and visually appealing interfaces Strong understanding of UX design usability testing and user behavior analysis Analytical mindset with the ability to interpret data and refine marketing strategies Excellent project management and communication skills Preferred Skills Experience with marketing automation tools HubSpot Marketo etc Basic knowledge of HTML CSS and WordPress Familiarity with A B testing and conversion rate optimization CRO Previous experience in e-commerce SaaS or B2B marketing is a plus Education Bachelor s degree in marketing Digital Media Business Communications Design or a related field Additional certifications in SEO UI UX Design Google Analytics or Digital Marketing are an advantage What You ll Gain Work in an innovative and fast-paced digital marketing environment Hands-on experience with leading marketing and UX design tools Career growth opportunities and professional development support Competitive salary and benefits package How to Apply Interested candidates can apply by sending their resume and a brief cover letter to Email govehr gove co Contact 7092003838 Website Careers - Job Category Digital Marketing Manager Job Type Full Time Job Location Tirunelveli

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