Social Media Manager

2 days ago

Chennai India Cloutgency Full time

Job Description Role Overview Manage social media presence to drive customer retention, community building, and brand loyalty for D2C brands. Focus on post-purchase engagement and creating long-term customer relationships. Key Responsibilities Retention-Focused Social Strategy - Develop social media strategies that support customer retention objectives - Create content calendars focused on customer education, community building, and loyalty - Plan and execute customer success stories and user-generated content campaigns - Implement social media customer service and support strategies Community Management - Build and nurture online communities around D2C brands - Manage customer interactions, reviews, and feedback across platforms - Create engagement strategies that encourage repeat customers to advocate for brands - Develop loyalty and referral program promotion through social channels Content Creation & Curation - Create educational and entertaining content that adds value beyond product promotion - Develop customer onboarding content for new purchasers - Create behind-the-scenes content that builds brand connection and loyalty - Curate user-generated content and customer testimonials Cross-Channel Integration - Align social media content with email and WhatsApp campaigns - Support retention campaigns through social media promotion - Drive traffic to loyalty programs and retention-focused landing pages - Integrate social media with customer lifecycle marketing efforts Key Performance Indicators Social media engagement rates and community growth Customer retention attribution from social media activities User-generated content volume and engagement Social media customer service response time and satisfaction Cross-channel campaign integration effectiveness

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