Sr Manager, Marketing

3 weeks ago

Gurgaon, Haryana, India Gates Corporation Full time
Job Description

Essential Duties And Responsibilities

This position leads Gates Marketing & Communication function for India Market. The General Manager Marketing is responsible for planning, developing, implementing, and overseeing the company&aposs marketing strategies and activities. This includes managing the marketing team, driving brand growth, increasing market share, and ensuring consistent communication across all channels to effectively position the company in the market. The position&aposs primary objective is to maximize sales, distribution, visibility through dealer and distributors relations, events, and promotions, ATL, BTL activities with online and offline communication to Distributors / Secondary channels, OEMs, and end customers along with rigorous market reach activities for increasing brand awareness across all our markets and verticals. Develops channel-wise approach based on its potential and deciding the right investments and activities for the channel and monitors trade budgets, its utilization is responsible to manage Gates.

Other duties may be assigned beyond the core functions listed below.

- Strategy Development: Develop and implement comprehensive marketing strategies that align with the company&aposs business goals. Identify market opportunities and develop plans to capitalize on them. Conduct market research to understand market trends, customer needs, and competitive positioning.
- Brand Management: Oversee the development and execution of brand strategies to enhance the company&aposs market presence. Ensure consistent brand messaging across all marketing channels and materials.
- Digital Marketing: Develop and implement digital marketing strategies, including SEO/SEM, email marketing, social media, and online advertising. Analyze digital marketing metrics and adjust strategies as needed to improve performance.
- Campaign Management: Plan, execute, and measure marketing campaigns across various channels (online and offline). Ensure campaigns are delivered on time, within budget, and achieve desired results.
- Budget Management: Develop and manage the marketing budget. Monitor expenses and ensure cost-effective utilization of resources.
- Market Analysis: Analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies. Prepare regular reports and presentations on marketing performance and market insights.
- Develop and Build marketing programs in ATL and BTL space to support specific business objectives across Automotive and Industrial channels.
- Partner with creative teams, other internal stakeholders, external agencies, and vendors and optimize the spend to budget for the greatest value.
- Create content and prepare Industry-specific presentations, product literature, and other marketing collaterals.
- Lead the execution of marketing programs from start to finish in close collaboration with the business leaders and sales team.
- Develop and execute digital and print media plan to promote the Gates Brand, including content and preparation of Press releases, newsletters, Product, and market announcements.
- General administration duties: Vendor management for marketing collaterals, branding, and promotional items sourcing, ordering of products and services and ensuring service levels for all marketing items
- In addition to the above, this role will require working with global teams in driving various new initiatives and projects.

Keys to Success

- Requires a comprehensive understanding of internal and industry standards and principles

Supervisory Responsibilities

The incumbent will report to Sr. MD - Commercial and support the leader to achieve the business objectives of the company.

Requirements And Preferred Skills

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

- Degree in Marketing/Public Relations/Journalism or similar
- 17 to 22 years of experience in automotive components, Industrial or Consumer industries in a high growth B2B environment.

Required Skills

- Multi-tasker with experience in Digital Media for B2B and B2C campaigns.
- Experience building differentiated marketing programs for automotive and industrial channels and tracking the outcome.
- Excellent oral and written communication skills.
- Strong analytical skills, including metrics-driven thinking

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