Director - Ecommerce Marketing

Job Description Kensium is building a high-performance Strategic Services division to enable the next phase of our eCommerce growth. As part of this roadmap, we are hiring a Director - Ecommerce Marketing who can take ownership of all performance and organic marketing functions and help build a mature, execution-driven, outcomes-focused marketing engine. This role is ideal for someone who has hands-on experience across paid media, SEO, email marketing, content, and CRO and is ready to lead these functions with confidence. What Makes This Role Valuable You'll play a key role in shaping how Kensium delivers marketing across B2B and B2C commerce. You'll bring structure, clarity, and consistency to fast-growing teams. You'll work closely with leadership to operationalize strategy and strengthen delivery. You'll have the opportunity to influence processes, elevate talent, and drive measurable impact across multiple channels. Key Responsibilities1. Lead the eCommerce Marketing Pods Directly manage SEO, Paid Media, Email Marketing, Content, and CRO teams. Own weekly planning, delivery reviews, campaign oversight, and performance governance. Improve quality of insights, reporting, campaign performance, and technical execution. Build and maintain SOPs, playbooks, frameworks, and internal workflows for consistent delivery. 2. Hands-On Execution Leadership Guide teams on channel strategy across Google, Meta, LinkedIn, YouTube, programmatic, and more. Deeply understand SEO (including AI SEO trends & algorithm shifts) and guide technical & on-page work. Provide direction on email automation, lifecycle marketing, segmentation, and platforms like Klaviyo. Oversee content quality, user journey alignment, and search-driven content strategy. Support CRO initiatives across implementation projects and post-launch optimization cycles. 3. Client-Facing Leadership Act as the primary marketing lead on key accounts. Conduct performance deep-dives, roadmap discussions, and quarterly business reviews. Build trust through clarity, communication, and strong command of eCommerce marketing. 4. Process, Quality & Operational Governance Standardize delivery processes across all marketing pods. Improve efficiency, reduce delivery friction, and ensure clear ownership and accountability. Define metrics of success and enforce quality standards for reporting, audits, insights, and execution. 5. Cross-Functional Collaboration Partner with Implementation, PMO, Creative, and relevant departments to ensure cohesive client experience. Align marketing plans with broader commerce strategy and platform expectations. Required Experience & SkillsExperience 510+ years in eCommerce marketing, digital performance, SEO, or omnichannel growth roles. Prior experience leading multidisciplinary marketing teams (SEO, Paid, Content, Email). Strong understanding of both B2C and B2B commerce funnels. Experience working in agency environments and managing multiple client accounts. Channel Expertise Paid Media: Meta, Google Ads, Performance Max, LinkedIn Ads, YouTube. SEO: SEO experience with GA4 & Search Console. Email Marketing: Klaviyo, HubSpot - automation journeys & segmentation. Content Marketing: Search-aligned content, landing page frameworks, eCommerce copy. CRO: Funnel diagnostics and A/B testing fundamentals. Personality Fit Strong ownership mindset High autonomy can take direction and execute without micromanagement. High EQ with strong communication and client-handling capabilities. Structured, analytical, and able to simplify complexity for teams and clients. Leadership Skills Able to coach SEO/Paid/Content teams and elevate their strategic thinking. Strong project governance mindset. Ability to run a disciplined delivery engine and set standards for quality