(Urgent Search) Content Marketing Role

3 weeks ago

Chennai Tamil Nadu, India SK HR Consultants Full time

Content StrategistRole Summary We are seeking a talented and experienced Content Strategist to develop implement and manage content strategies that align with our brand business objectives and target audience needs The ideal candidate will have a strong background in content marketing storytelling and analytics with the ability to lead content initiatives from ideation to execution Content Strategy Development - Develop and implement a comprehensive content strategy to support business goals enhance brand awareness and engage target audiences - Conduct market research to understand customer needs preferences and industry trends Content Creation Management - Collaborate with cross- functional teams marketing design product etc to produce high quality engaging content across multiple platforms including blogs social media email websites and more - Oversee the editorial calendar to ensure timely delivery of content - Maintain a consistent brand voice and tone across all content Performance Monitoring Optimization - Track analyze and report on content performance metrics using tools like Google Analytics SEMrush or similar platforms - Identify gaps and opportunities in content to continuously improve engagement and conversions SEO Content Marketing - Optimize content for search engines to improve organic reach and rankings - Collaborate with SEO specialists to integrate keyword strategies effectively Leadership Collaboration - Manage content contributors freelance writers or in-house teams to ensure quality and consistency - Lead brainstorming sessions to generate creative content ideas Experience Skills - 4 to 8 years of experience in content strategy content marketing or a similar role - Proven experience in creating and managing content for multiple platforms web social email etc - Strong knowledge of SEO principles content management systems CMS and analytics tools Education - Bachelor s degree in any stream Competencies - Exceptional writing editing and storytelling skills - Strong project management and organizational skills - Analytical mindset with the ability to interpret data and drive decisions - Creative thinker with a proactive and collaborative approach ref updazz com

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