Senior Content Writer

3 weeks ago

Ahmedabad India WPWeb Infotech Full time

Job Description

Company Details

WPWeb Infotech Pvt. Ltd. is a diversified growing IT solutions company offering world-class application development services in web design,PHPWeb Development, Codeigniter Development, open source development and WordPress development. It is having its expertise in WordPress and WooCommerce assisting businesses to build their brand.

WPWeb Infotech Pvt. Ltd. is a professional software outsourcing Indian company with great knowledge and skill in providing a wide array of software development solutions. The WPWeb team comprises experts spanning across Web Development, Open Source Development, Web Design and Quality. OurTechnicalNinjas and Jedi's have extensive experience in crafting solutions centered around Open Source Technologies,PHP, E-commerce stores, Web Applications, CakePHP, Magento, and other similar frameworks.

A Senior Content Writer is responsible for creating high-quality, strategic content that drives engagement, supports SEO efforts, and aligns with business objectives. This role involves leading content projects, mentoring junior writers, and ensuring brand consistency across all platforms. The ideal candidate will have a strong portfolio of published work, excellent storytelling skills, and a deep understanding of content marketing and SEO.

Job Title : Senior Content Writer

Experience : 2+ Years

Key Responsibilities :

Develop and execute content strategies to support business goals, including brand awareness, lead generation, and customer retention.

Write, edit, and optimize high-quality content for websites, blogs, social media, email campaigns, and other digital platforms.

Collaborate with SEO and marketing teams to ensure content is optimized for search engines and aligns with keyword strategies.

Lead content projects from ideation to execution, ensuring timely delivery and adherence to brand guidelines.

Mentor and guide junior content writers, providing feedback and sharing best practices.

Conduct in-depth research on industry trends, target audiences, and competitor content to identify opportunities.

Analyze content performance metrics (e.g., engagement, traffic, conversions) and provide actionable insights to improve results.

Ensure all content is consistent in tone, style, and messaging across all platforms.

Stay updated with content marketing trends, SEO best practices, and emerging technologies.

Work closely with design and development teams to create visually appealing and user-friendly content.

Required Skills:

2+ years of experience in content writing and strategy, with a strong portfolio of published work.

Exceptional writing, editing, and proofreading skills.

Expertise in SEO and content optimization techniques.

Strong research and analytical skills.

Leadership and mentoring abilities.

Creativity and storytelling skills.

Proficiency in content management systems (e.g., WordPress) and analytics tools (e.g., Google Analytics).

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Excellent communication and collaboration skills.

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