Key Accounts Manager

4 weeks ago

Vadodara, Gujarat, India Kanhai Foods Ltd (Kabhi-B) Full time
Key Accounts Manager – Modern Trade

Location: Ahmedabad

Company: Kabhi B Bakery (Kanhai Foods Ltd)

About Kabhi B Bakery

Since 1996, Kabhi B has been redefining the Indian bakery space with premium quality, fresh products and a deep-rooted commitment to taste and innovation. With 96+ company-owned stores, distribution in 5000+ outlets daily, and partnerships with leading modern trade, general trade, and Q-commerce platforms, Kabhi B is one of Gujarat's largest bakery brands – now poised for national and international expansion.

2025 marks a transformational phase, and we are looking for ambitious professionals who want to grow with us and shape the future of India's bakery and snacking industry.

Role Overview

The Key Accounts Manager – Modern Trade will be responsible for driving sales growth, account profitability, visibility, and strategic partnerships across key modern trade chains. You'll lead joint business planning (JBP), drive new product placements, manage promotions, and strengthen Kabhi B's presence across modern retail formats.

Key Responsibilities
Account Management & Sales Growth

- Own and grow revenue targets for modern trade chains across your assigned region.
- Manage relationships with key retail accounts like Reliance, DMart, etc.
- Drive assortment expansion and visibility across all categories (breads, cakes, snacks, gifting SKUs).

Business Planning

- Lead annual and quarterly Joint Business Plans (JBP) and Terms of Trade (TOT) negotiations.
- Align internal teams on deliverables, volume forecasts, promotions, and investments.
- Identify and execute account-specific plans and category activations for festivals, campaigns, and new launches.

In-store Execution

- Ensure high-level execution on visibility, planograms, merchandising, and stock availability.
- Coordinate closely with third-party teams for in-store promoters, sampling activities, and audits.
- Track and improve Fill Rates, On-Shelf Availability (OSA) and Sell-through.

Performance Analysis & Reporting

- Monitor account-level sales performance, SKU-wise offtake, and profitability.
- Conduct monthly business reviews (MBRs) with retail partners and internal leadership.
- Analyze competitor activity, customer insights, and retail trends to guide tactical decisions.

Cross-functional Collaboration

- Work closely with supply chain, category, marketing, and finance to ensure smooth execution.
- Partner with marketing teams on shopper marketing and trade marketing interventions.

Qualifications & Experience

- Bachelor's degree or MBA in Sales, Marketing, or related field.
- 2–4 years of experience in Key Account Management or Modern Trade Sales, preferably in FMCG or food industry.
- Strong analytical, negotiation, and communication skills.
- Ability to build senior-level retailer relationships and manage operational execution.
- Proficiency in MS Excel, PowerPoint, and sales data analysis tools.

What We Offer

- Competitive salary with performance-linked incentives.
- Opportunity to shape the modern trade strategy of a fast-growing national bakery brand.
- Entrepreneurial, growth-oriented work environment.
- Career progression in a brand expanding across India and global markets.

Join Us

If you're ready to make a high-impact contribution in a brand-led FMCG environment and thrive on performance, ownership, and execution – Kabhi B Bakery is the place for you.

- Apply now and be a part of India's next big bakery success story.

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