Performance Marketing

6 days ago

India TalentGum Full time

About the Role : We are looking for an energetic, detail-oriented, and data-driven Meta Ads Specialist to join our fast-paced marketing team. In this role, you will work closely with the Meta Advertising Manager to execute high-impact performance campaigns across Facebook and Instagram. This is an ideal position for someone who enjoys hands-on campaign management, loves working with data, and is looking to grow into a full-stack performance marketer over time. Key Responsibilities : Campaign Execution - Set up and manage Meta ad campaigns including objective selection, audience targeting, placement optimization, and budget allocation. - Upload and rotate ad creatives (images, videos, copy) in line with campaign plans and creative briefs. - Regularly check campaign health and flag underperforming ads or delivery issues in real-time. - Monitor and maintain ad quality scores, delivery insights, and audience overlaps. Reporting & Analysis - Track daily campaign metrics like CPM, CTR, CPL, ROAS, and CAC to support timely optimization. - Maintain performance dashboards and help generate weekly and monthly campaign reports. - Analyze A/B test results across audiences, creatives, and copy to derive learnings for future campaigns. Collaboration & Coordination - Coordinate with the creative, copywriting, and design teams to ensure timely delivery of assets. - Assist the Meta Ads Manager in launching experiments and scaling winning campaigns. - Help with ad account hygiene, audience segmentation, naming conventions, and pixel event validations. Requirements : Must-Haves - 2–4 years of hands-on experience managing or assisting in paid campaigns on Meta (Facebook + Instagram). - Solid knowledge of Meta Ads Manager, including campaign structure, audience creation, and bidding logic. - Proficiency in Excel or Google Sheets – strong grasp of pivot tables, lookups, filters, and basic data modeling. - Comfort working with performance metrics and drawing actionable insights from numbers. - Strong attention to detail, time management skills, and ability to work with tight turnarounds. Nice-to-Haves - Familiarity with Facebook Pixel, Conversion APIs, and event setup/debugging. - Exposure to tools like Canva, Google Analytics, or any third-party analytics/attribution platforms. - Basic understanding of creative testing, landing page funnels, and lead nurturing workflows. - Experience working in fast-growth startups or agencies with high performance expectations. What Success Looks Like - Campaigns are executed with zero errors and delivered on time. - Daily, weekly, and monthly performance data is accurately maintained and shared. - Campaigns are optimized efficiently based on instructions or insights from data. - Senior managers have full confidence in execution reliability and reporting quality. Why Join Us? - Work alongside some of the sharpest growth professionals in a fast-scaling Ed-tech brand. - Get end-to-end exposure to performance marketing execution, tools, and optimization tactics. - Gain mentorship from a senior Meta Ads Manager while building tangible results and case studies. - Enjoy autonomy, learning opportunities, and a direct view into how digital marketing drives.

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