Urgent Senior Content Writer

3 weeks ago

Chennai, India Workafella Full time

Job Title: Senior Content Writer & Social Media Manager

Experience: 5–8 Years

Employment Type: Full-Time

About the Role

We are looking for an experienced and versatile Content Writer & Social Media Manager who can create engaging, impactful content across multiple platforms while strategically managing our brand’s digital presence. The ideal candidate is a strategic thinker, an exceptional storyteller, and someone who understands how to craft content that resonates with diverse audiences.

Key Responsibilities

Content Creation & Copywriting

- Develop high-quality content for websites, blogs, video scripts, newsletters, and event posters.
- Write clear, concise, and creative copy for marketing campaigns, social media posts, ads, and promotional material.
- Craft SEO-friendly blog posts and web content that drive organic traffic.

Strategic & Creative Thinking

- Collaborate with the marketing team to develop content strategies aligned with brand objectives.
- Generate innovative campaign ideas to enhance brand engagement and conversions.
- Analyze performance metrics and optimize content for better results.
- Plan, manage, and publish content across all social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Engage with followers, reply to comments and DMs, and build an active community.
- Monitor social media trends and suggest creative campaign ideas.
- Regularly update and optimize Google My Business (GMB) listings for better local visibility.
- Ensure consistency in branding and communication across all digital channels.

Skills & Qualifications

- 5–8 years of experience in content writing, copywriting, and social media management.
- Excellent command of English language (both written and verbal).
- Strong understanding of SEO principles, hashtags, and social media algorithms.
- Familiarity with Google My Business, analytics tools, and social listening platforms.
- Ability to think strategically and execute creatively.
- Strong organizational and time-management skills.

Nice to Have

- Experience in design tools like Canva or Photoshop for creating social media visuals.
- Previous experience in event promotions or managing campaigns for offline events.

What We Offer

- Opportunity to lead content strategy and make a real impact on brand growth.
- Creative and collaborative work environment.

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