Braze Consultant

We are seeking a Braze Consultant to lead the strategic planning, setup, and optimization of customer engagement programs. This role requires strong platform expertise, marketing automation knowledge, and stakeholder management skills. Experience: 4+ years Shift Timing: 5pm to 2am Work from Home PAN India Location (Remote opportunity) Roles and Responsibilities: · Provide strategic consultation on Braze capabilities and customer engagement strategies. · Design lifecycle and trigger-based campaigns across channels (email, PUSH, SMS, in-app). · Coordinate with client to align Braze usage with business goals. · Conduct platform audits and recommend improvements for campaign performance and scalability. · Configure Braze integrations (e.g., Segment, Amplitude, custom APIs) for seamless data flow. · Train and support internal teams on Braze best practices. · Define KPIs and measurement frameworks for campaign success. · Stay updated with Braze feature releases and evaluate their application for the business. · Assist in onboarding new clients or teams to the Braze platform. Technical and Functional Skills: · In-depth knowledge of Braze, including Canvas, Webhooks, Liquid scripting, and data mapping. · Strong analytical and problem-solving skills. · Ability to translate business goals into actionable campaigns. · Experience working with CDPs, CRMs, and data warehouses. · Excellent communication and stakeholder engagement skills. · Knowledge of building journeys. · An eye for detail to assist in audits. · Good communication skills. Thanks Best Regards, Vibha Shukla Client Engagement Manager Direct: T: +91-9315340384 Email ID: vibha.shukla@axiomglobal.com : www.axiomglobal.com