Brand Strategist

3 weeks ago

Bengaluru India Uni Cards Full time

Job Description Job Title : BrandStrategist / Assistant Brand Manager About this role: Uni is building a category-defining fintech brand. And reimagining credit cards for today's internet consumer. It's a revolution in credit card rewards - far simpler, richer, and built around real value. We are looking for a high-ownership marketeer who connects brand, product, performance and social into one tight growth machine. If you think in narratives and love turning ideas into shipped campaigns, this is for you. What you'll do: Brand Strategy & Positioning - Conduct consumer research to understand user behavior - Shape brand narratives, discover value props, and ensure messaging hierarchy across touchpoints. - Build playbooks and improve them: tone, visual systems, storytelling angles, and campaign frameworks as needed. Go-To-Market (GTM) - Lead GTMs for new features/benefits with clear ICPs, hooks, and channel mixes. - Write briefs; align creative, product, performance to one plane. - Support in strategising and executing campaigns. Performance x Brand - Partner with our marketing team to translate brand ideas into cost-efficient performance creatives. - Build and iterate winning ad systems (thumb-stoppers, hooks, landing pages, offer ladders). Content & Social - Build & drive the social calendar (IG/YouTube/LinkedIn/Twitter), creator collabs, and UGC loops. - Maintain a sharp POV; turn features into stories people share. - Work with external agencies & bring sustained customer engagement. Partnerships & Integrations - Identify and negotiate high-ROI brand/merchant/creator partnerships. - Build co-marketing packs and measure lift (awareness, leads, activation). - Manage agencies/freelancers, budgets, timelines, and creative QA. You have: - 47 yrs in brand/marketing (fintech/startups a plus) - Proven 360 campaign ownership & creative judgment - A VERY strong sense of strategy - Tight writing, clear decks, confident stakeholder management - Understanding of creator economy, PR-first stunts, and social-first ideas. - Comfort in working with cross-functional teams - Clear communication, bias to action, and willingness to experiment - A life outside work - hobbies, passions and original opinions Why join us: - Learn aggressively in a fast-scaling new-age credit card business - Shape experience of lakhs of credit card users - Work in a collaborative environment that recognises creativity, ownership and outcomes. - Enjoy a high-trust culture where you are not chained to your desk. Always encouraged towards a work-life balance

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